Despite continuing problems with getting my blog posts to show up or stay listed in Technorati and Google Blogs, it appears that at least one of Google’s spiders still loves me.
Immediately after I posted “A 9K Walk Along Icey Roads in Rohdes” to my travel blog, I searched Google for the keyword phrase that I was targeting – Rohde boots – and was delighted to see that the post showed up in the 8th spot on the first page of returns (see the screen capture below).
Although I’ve seen posts get listed that quickly before, many also seem to disappear from Google’s results almost as fast, so I searched for the keyphrase again this morning, and much to my amazement, it is still there.
Granted, Rohde boots isn’t a particularly popular search term. According to Wordtracker, the phrase has a predicted count of only 12 for today. Furthermore, I haven’t found an affiliate program that sells Rohdes.
So, why would I bother to target the phrase ‘Rohde boots’ if so few people are looking for them and I don’t make any money promoting them to people who find the post?
Well, my primary motivation for writing such a post is to share information about a truly great product that will benefit walkers like myself. In return, I hope to earn new feed subscribers with the invitation “If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting!” that appears at the end of every post.
Furthermore, the site is monetized in many ways. Those who appreciate the information may browse around and find other products of interest to them that are sold through an affiliate program. Or, they may leave the site through a Google Adsense ad for which I get paid.
Assuming I get only 1 click per day from that listing over the period of a year, that would be 365 visitors to my site — for free — from a post that took me only 10 minutes to write. If only 10% of those visitors sign up for my feed / newsletter, that would be 36 new subscribers to whom I can promote products on a continuing basis. Now, if you write a post like that once a week, you can multiply those results by 52, and estimate nearly 19,000 visitors and 1900 new feed subscribers — for free.
But, those traffic estimates are probably low, especially considering the personal nature of the blog post title and content description that appears on Google, which is in striking contrast to the ‘salesy’ nature of the other listings that appear on the first page of Google results.
For example, inthe last 23 hours, my most recent first page listing has generated 4 site visits, or 33% of the estimated traffic for the term ‘Rohde boots’.
So, imagine how much free traffic and revenue you can generate by targeting those ‘less popular’ phrases if you post to your blog 3 or 4 days a week, or better yet, every day![tags]rohde boots,google,seo,marketing,free traffic[/tags]