Confused about all the keyword research tool and service options available to you?
No small wonder — it seems like there is a new piece of keyword research software or a new service on the market every other day.
So, I’m going to help make choosing the right market research (or PPC campaign helper) simpler for you with my ‘short list’ of keyword software and services… those that I’ve used and recommend.
But first, a quick blurb about keyword research…
Keyword research is essential for determining market size, competition in the marketplace and zeroing in on the specific products that your target market is searching for. To gather all that information, internet and affiliate marketers use keyword research tools.
Note: The following keyword research software and services are listed in alphabetical order, so you’ll have to check through each summary description to learn which is my personal favorite.
Returns real-time information FAST unlike other tools for which you can wait days (sometimes WEEKS) for competitive intelligence. GCD is powered by vast server clusters capable of tracking millions of keywords, advertisements, landing pages and dozens of other pay per click metrics.
For those quick keyword and keyword checks, I usually go first to Google’s Keyword Tool to glean some basic insights into my target market. However, for more indepth information, I tend to use one of the tools below, preferable Wordtracker. To find out why, read my | Google vs. Wordtracker article.
A comprehensive and complete keyword research tool, Keyword Country connects to major search engines for keyword research (including Google, Yahoo, MSN, ASK) and also connects to the industry by performing a deep analysis of the competitor websites. It also steals the niche keywords that competitors in your industry are using.
Keyword Elite (updated) lets you build long tail keyword lists with lightning speed to generate the largest, most diversified keyword lists imaginable and uncover keyword phrases I guarantee you had absolutely no idea people actually searched on!
KeywordSpy really does spy on top affiliate marketers and then gives you a list of all the keywords that make money for them. So you can let all those smart Super Affiliates do the hard work of researching and testing to find the most lucrative keywords – and then you can turn around and use them in your own PPC ad campaigns.
Developed by Jay Stockwell – a qualified AdWords Professional – Speed PPC is a keyword research tool for more advanced Internet and affiliate marketers who want to lower their bid costs, increase CTR (click-through-rates), CR (conversion rates) and increase their Adwords quality scores.
Wordtracker is my personal favorite amongst all the keyword research tools available and perhaps the most popular keyword analysis tools being used today. From a massive 340 million keyword database you can learn exactly which terms your target audience are search for and how many times each keyword has been entered.
Note: Most of the paid services listed above also offer a free trial version.