Local Business Websites: Beauty Salon

Today I profile the local business blog of Heiress Salon, a beauty salon and boutique owned and operated by Lindsay Ellis of Penticton, British Columbia.

This is my favorite (and IMHO, the best) hair salon in town, but their website does not do the place justice.

This is Part 1, in which I review only the site appearance. In the next video, I will suggest marketing strategies to increase their online presence.

While watching the video, please note the following critiques:

  • Site width – Site is wider than average user’s screen resolution.
  • Background and font colors – black and white make it difficult for a typical client to read easily.
  • Newletter signup form – background color is too dark to make it obvious.
  • Contact Information – placement overlaps a static manufacturers logo
  • Team Information Page – Links aren’t obvious, so it appears as a list of names and functions.
  • Footer – Add a footer that includes links to a Contact page, as well as standard Privacy and copyright information.
  • Links – Not at all obvious (see Team Information).

Site design suggestions include:

  • Theme – Switch to the Agent / Agency theme from StudioPress for an easier to read, more professional and more dynamic presentation. (Don’t worry – we HAVE people to help you set this up, likely much less expensively than your current webmaster). :-)
  • Contact – Add a contact form. (Make sure your autoresponder is Aweber) so you can send directly from your blog to your subscribers.
  • Business Hours – add a separate page.
  • Team – Place all members’ information on one page with pictures.
  • Newsletter signup form – place on every page of site (comes with Agent theme) so clients who land on other than the home page are presented with the opportunity to sign up for your news.
  • Links – Color them differently than standard fonts.

Go ahead and watch the video now. :-)

Comments, questions or suggestions? Please leave a comment below!




  1. says

    you’re really a good webmaster. The website loading speed is amazing. It seems that you’re doing any unique trick.
    Also, The contents are masterpiece. you have done a great job on this

  2. says

    This is very interesting, You are an overly skilled blogger.
    I have joined your feed and look ahead to in quest of extra of your excellent post.
    Also, I have shared your web site in my social networks!

  3. Rosemarie says

    Hey would you mind stating which blog platform you’re using? I’m
    planning to start my own blog in the near future but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for
    something completely unique. P.S Sorry for being off-topic but I had to ask!

  4. says

    Hi Ros,

    May I suggest you consider creating service specific landing pages and theming the site into a silo structure. WordTracker has a great article on this with a Tea site and site structure. It would help you with long tail searches for those service specific pages. Additionally I would suggest a Privacy and TOS page for compliancy reasons especially since you are asking for email signup. Usability wise white on black is always a little hard to read, perhaps increasing the font size would be helpful.

    Email me if you need more info. Otherwise is a nice clean site :).

    • says

      Hello Abe,

      The compliancy pages were discussed in the video, but I really like your idea about creating “service specific landing pages”.


  5. says

    Hi Roslind

    I really enjoyed your critique of the Heiress salon website.

    I’m just starting my offline business and plan to offer a free site review/consultation as a lead gen tool. I appreciate the information you shared and believe it would serve as a template to website owners and consultants alike.

    The wp theme you suggested looks attractive and very user friendly, I thought you made a great point about the age of the customers/clients that visit your site. Just because a site looks “cool”, it doesn’t mean it’s the best choice for the business. Anyway, we all know that looks aren’t everything, it’s what’s on the inside that counts 😉

    Many thanks, take care.


    PS – Did you say that you used a studio press template for your own blog?

  6. says

    Hi Ros,

    Great review! Totally agree with the black on white theme issue and team info needing to be on one full page. To me it looks like a very young site which I’m very familiar with as I’m in the same boat :) You’ve given some excellent tips of which I’m sure Lindsay will consider with the progression of her site. Very informative and helpful. I’ll luck forward to the next video..Thumbs up from the UK.



  7. James says

    So going to help them out?

    Nice web useability tips. Also why not add a page with all there services?

    If not hope they are reading it.

  8. says

    Rosalind, very well done critique. Definitely agree 100% about the black and white design, very hard to read. Artsy sites are fine for artists, but not too much for a business. Hair salons have to walk a fine line between pleasing graphic design and getting their objective of booking an appointment or selling a product. The suggestions you make should put them back on track. Hope all is well. Love to see more. One question, would it help them to post their hair designs on Pinterest?

    • says

      Hey Jim,

      Thanks! and you make a great point about Pinterest. I’ll add that to the marketing video that I plan to do for Lindsay. Hope you and yours are well!


  9. says

    Hi Ros,

    Very good of you to share your thoughts and wisdoms with us while profiling a website.
    Being in a transitional stage at the moment with some of these very specific topics certainly made me want to see and continue to follow this post. Looking forward to the next video!

  10. says

    Hi Rosalind:

    I am Canadian too! Thank you for doing this video. Your info is so on the “money” girl and this must help the salon so much with your valuable information.

    Rosalind, I see so many of these types of issues for local business.

    Did you get their approval to do this video?


  11. JUan says

    Lindsey, will be very glad you did this review for her!
    I think this is also a very good lesson for internet marketer on how to approach their own clients.




  12. Nancy says

    So Ros, Are you now going away from affiliate marketing and moving into working with clients?

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