Are YOU afraid of email marketing? Then think about this… how many emails do you get everyday day as a result of having signed up for newsletters about topics in which you are interested? Ten, 20, 50… 100? (I get WAY more than 100). Are you often curious enough about the topic discussed in certain […]
The Biggest Secret To Killer Content Marketing With Videos
The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. To get a taste of what they do, please go to The fact that they’ve been […]
Spring Cleaning for Your Email List
Half my DNA is Dutch, but when it comes to keeping things clean and organized, I am almost 100% Dutch. “Dutch-clean” is a saying for good reason and growing up in the culture, I embraced the fanaticism wholeheartedly. It’s a time-wasting curse that I’ve been working to un-do for years — EXCEPT when it comes […]
Remove that Category from Your Feed
Subscribers to the feed on my personal blog got a surprise message in their email — a business message I did not intend for them to receive and a message they probably did not care to receive. And you know what THAT means… LOST subscribers. So, what did I do wrong (THIS time)? Well, I […]
My 5 Most Effective Site Marketing Techniques
Here’s a traffic generation question / comment from Kenny that was spot on! Rosalind, it is inconceivable that you have time to utilize all the techniques in your ebook. So, in an effort to follow your lead, so to speak, if you were to narrow down the five most consistently effective marketing / promotion / […]
What is an Autoresponder?
You’ve probably seen email capture forms similar to that shown in the graphic here to the right at least a million times. When someone enters their name and email address, it triggers an autoresponder. The autoresponder automatically responds (ergo, the name ‘autoresponder’) by sending a preprogrammed / prewritten message to the email address entered in […]
Email Marketing Formula: Use it or Lose Money
Once upon a time, I made a HUGE mistake with one of my subscriber lists. You’d think after half a decade (at that time) as an Internet marketer that I would have known the email marketing formula like the back of my hand. Tried-and-True Email Marketing Formula Here’s the tried-and-true formula for email marketing success: […]
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