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Zappos

How Zappos WOWs Their Customers

by Rosalind Gardner on February 25, 2009

in Thoughts on Business

As both a consumer and customer service critic, Tony Hsieh’s (sounds like ‘Shay’) recent presentation at Yanik Silver’s Underground Seminar really resonated with me. Zappos did over 1 billion dollars in 2008 and Tony talks about how he’d rather spend money on things that improve the customer experience (what he calls the “WOW” factor) than [...]

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