Ad_Word Analyzer version 3.0 was just released today! This is a MAJOR update.
We were discussing keyword and market research tools in the NPT Forum the other day and I talked about how I use Ad Word Analyzer. I've included those comments here.
There are so many good tools around, no wonder it's hard to decide which ones to use!
I always start with Overture's free keyword tool when I'm checking out markets.
I've also got a yearly subscription to Wordtracker.
Although I use other's as well, I particularly like using Jeff Alderson's Ad Word Analyzer. He's just come out with version 3.0.
While Wordtracker gives me huge lists to work with, I find Ad Word Analyzer easier for getting a quick picture on the overall market.
In addition to building a list from the main keyword, it'll also ‘drill down' like Overture's tool. In addition to the # of searches and results, it also displays KEI (the keyword effectiveness index), the ratio of searches to result.
Best of all it shows how many advertisers have campaigns at Overture and Google. When you click on one of those numbers, the software opens up a new window and presents you with a ‘competing list summary'.
By checking the URL's in this list, it's easy to see if there are affiliates advertising in the category. Essentially, THAT's the kind of info you really want to know, 'cause where there are affiliates, there's a huge likelihood that the niche will be profitable.
Here are Ad Word Analyzer's new features:
– CPC (cost per click) data
– The estimated amount of clicks
– Advanced 8-option filtering system
– Ability to create your own custom filters
– Ability to save full Ad Word Analyzer reports
Read more about Ad Word Analyzer .