So here I am in fabulous Las Vegas, and I have a confession to make.
Affiliate Summit '05 is the first conference I've attended that is specific to Affiliate Marketing.
Prior to this event, I've been to Internet Marketing seminars where I had the opportunity to teach Internet Marketers how to increase their site revenues by tapping into the Affiliate Marketing channel.
By contrast, Affiliate Summit '05 speakers and participants are primarily affiliate program managers, senior level executives from the major affiliate networks, and merchants who are here for information related specifically to Affiliate Marketing… and perhaps to plug a slot machine or two.
Today's presentation choices included:
- Panel discussion about affiliates bidding on trademarks.
- Rachel Honoway's strategies for improving revenue based on case studies.
- Ola Edvardsson talked about why there is still room new publishers and advertisers to create virtual real estate empires from scratch.
- Our panel discussion on "What Affiliates Want".
- Brad Fallon explained "How to Make Google YOUR Affiliate".
Brad Fallon Sidebar
A note about Brad… this guy REALLY knows what he is talking about when it comes to SEO (search engine optimization) and marketing online.
When news of IMC's accident broke, Brad, like SO many others, published the news via his blog. Unlike the others however, Brad's page came up on the first page of Google returns when you search for news about the accident.
Check out his "Stomping the Search Engines" here:
Back to the Summit… other topics today included CAN-SPAM, recruiting affiliates, datafeeds, legal concerns and more search engine strategies.
All good stuff.
In the next weeks and months I'll be incorporating what I've learned here at the Affiliate Summit into the NPT newsletters.
I could come right out and tell ya now, but the event organizer, Shawn Collins, would probably be choked that I ‘gave away the goods' that others paid to learn.