{"id":10656,"date":"2015-03-23T05:46:38","date_gmt":"2015-03-23T12:46:38","guid":{"rendered":"http:\/\/rosalindgardner.com\/blog\/?p=10656"},"modified":"2022-11-20T08:29:19","modified_gmt":"2022-11-20T16:29:19","slug":"280-spam-filter-words-and-phrases-to-avoid","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/280-spam-filter-words-and-phrases-to-avoid\/","title":{"rendered":"280+ Words and Phrases to Avoid Spam Filters"},"content":{"rendered":"<h3>Do you ever wonder how many of the emails you send to your newsletter subscribers get caught up in spam filters and junk mail folders?<\/h3>\n<p>While checking my Gmail today, I was surprised to see how many marketers' messages &#8211; to which I subscribed &#8211; were in the spam folder.<\/p>\n<p>A quick scan down the list and it was easy to see why Gmail deemed those messages to be junk&#8230; they were rife with spam trigger words and phrases.<\/p>\n<p>Here's a partial screenshot of what I found. I've circled and blurred the names of marketers (<em>and<\/em> affiliate networks) and placed rectangles around the spammy words and phrases.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-13575\" src=\"https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-words1.jpg\" alt=\"spam-words\" width=\"771\" height=\"655\" srcset=\"https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-words1.jpg 771w, https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-words1-300x255.jpg 300w\" sizes=\"(max-width: 771px) 100vw, 771px\" \/><\/p>\n<p>I particularly like &#8216;buy parajumpers online', don't you? \ud83d\ude42<\/p>\n<p>You'll notice that exclamation points, ALL-CAPS, and mentions of money (income, sales, millionaire) and medicine are all big no-no's.<\/p>\n<p>Here's a list trigger words and phrases that get caught in spam filters and that you should try to avoid using in your email marketing campaigns.<\/p>\n<ol>\n<li>100% Free<\/li>\n<li>18+<\/li>\n<li>21+<\/li>\n<li>$$$, $$ or $<\/li>\n<li>% (as in loan rate)<\/li>\n<li>100% satisfied<\/li>\n<li>4U<\/li>\n<li>Accept credit cards<\/li>\n<li>Account Balance<\/li>\n<li>Account Error<\/li>\n<li>Act now! Don\u00e2\u20ac\u2122t hesitate!<\/li>\n<li>Additional income<\/li>\n<li>Adults only<\/li>\n<li>All natural<\/li>\n<li>Amazing<\/li>\n<li>Application<\/li>\n<li>Apply Online<\/li>\n<li>As seen on _____<\/li>\n<li>Auto email removal<\/li>\n<li>Avoid bankruptcy<\/li>\n<li>Bargain<\/li>\n<li>Be amazed<\/li>\n<li>Be your own boss<\/li>\n<li>Become a member<\/li>\n<li>Best price<\/li>\n<li>Big bucks<\/li>\n<li>Billing address<\/li>\n<li>Billion dollars<\/li>\n<li>Bulk email<\/li>\n<li>Business opportunity<\/li>\n<li>Business proposal<\/li>\n<li>Business relationship<\/li>\n<li>Buy direct<\/li>\n<li>Call free<\/li>\n<li>Call now<\/li>\n<li>Can't live without ____<\/li>\n<li>Cancel at any time<\/li>\n<li>Cannot be combined with any other offer<\/li>\n<li>Cash bonus<\/li>\n<li>Cashcashcash<\/li>\n<li>Casino<\/li>\n<li>Cents on the dollar<\/li>\n<li>Check or money order<\/li>\n<li>Claim now<\/li>\n<li>Claim your _____<\/li>\n<li>Claims not to be selling anything<\/li>\n<li>Claims to be in accordance with some spam law<\/li>\n<li>Claims to be legal<\/li>\n<li>Claims you are a winner<\/li>\n<li>Claims you registered with Some Kind of Partner<\/li>\n<li>Click below<\/li>\n<li>Click here (link)<\/li>\n<li>Click to remove<\/li>\n<li>Compare rates<\/li>\n<li>Compete for your business<\/li>\n<li>Confidentially on all orders<\/li>\n<li>Confirm your address<\/li>\n<li>Congratulations<\/li>\n<li>Consolidate debt and credit<\/li>\n<li>Copy accurately<\/li>\n<li>Coupon<\/li>\n<li>Credit bureau<\/li>\n<li>Credit card offers<\/li>\n<li>Credit score<\/li>\n<li>Creditors<\/li>\n<li>Cures baldness<\/li>\n<li>Dear friend<\/li>\n<li>Different reply to<\/li>\n<li>Dig up dirt on friends<\/li>\n<li>Direct email<\/li>\n<li>Direct marketing<\/li>\n<li>Discount code<\/li>\n<li>Do it today<\/li>\n<li>Don't delete<\/li>\n<li>Drastically reduced<\/li>\n<li>Earn per week<\/li>\n<li>Easy terms<\/li>\n<li>Eliminate bad credit<\/li>\n<li>Email marketing<\/li>\n<li>Erotic<\/li>\n<li>Expect to earn<\/li>\n<li>Extra income<\/li>\n<li>Fantastic deal<\/li>\n<li>Fast Viagra delivery<\/li>\n<li>Financial freedom<\/li>\n<li>Find out anything<\/li>\n<li>For free<\/li>\n<li>For instant access<\/li>\n<li>For just $ _____ (some amt)<\/li>\n<li>Free<\/li>\n<li>Free access<\/li>\n<li>Free cell phone<\/li>\n<li>Free consultation<\/li>\n<li>Free DVD<\/li>\n<li>Free grant money<\/li>\n<li>Free hosting<\/li>\n<li>Free installation<\/li>\n<li>Free investment<\/li>\n<li>Free leads<\/li>\n<li>Free membership<\/li>\n<li>Free money<\/li>\n<li>Free offer<\/li>\n<li>Free preview<\/li>\n<li>Free priority mail<\/li>\n<li>Free quote<\/li>\n<li>Free sample<\/li>\n<li>Free trial<\/li>\n<li>Free website<\/li>\n<li>friend@ (in return address)<\/li>\n<li>Full refund<\/li>\n<li>Funding<\/li>\n<li>Get It Now<\/li>\n<li>Get paid<\/li>\n<li>Get started now<\/li>\n<li>Gift certificate<\/li>\n<li>Great offer<\/li>\n<li>Guarantee<\/li>\n<li>Have you been turned down?<\/li>\n<li>Hidden assets<\/li>\n<li>Home employment<\/li>\n<li>Human growth hormone<\/li>\n<li>If only it were that easy<\/li>\n<li>In accordance with laws<\/li>\n<li>Increase sales<\/li>\n<li>Increase traffic<\/li>\n<li>Instant cash<\/li>\n<li>Insurance<\/li>\n<li>Investment decision<\/li>\n<li>It's effective<\/li>\n<li>Join millions of _____<\/li>\n<li>Laser printer<\/li>\n<li>Last Chance<\/li>\n<li>Limited time only<\/li>\n<li>Loan<\/li>\n<li>Long distance phone offer<\/li>\n<li>Lose ____<\/li>\n<li>LOTTO<\/li>\n<li>Lower interest rates<\/li>\n<li>Lower monthly payment<\/li>\n<li>Lowest price<\/li>\n<li>Mail in order form<\/li>\n<li>Marketing solutions<\/li>\n<li>Mass email<\/li>\n<li>Meet singles<\/li>\n<li>Membership information<\/li>\n<li>Message contains disclaimer<\/li>\n<li>Millionaire<\/li>\n<li>MLM<\/li>\n<li>Money back<\/li>\n<li>Money making<\/li>\n<li>Month trial offer<\/li>\n<li>More Internet traffic<\/li>\n<li>Mortgage rates<\/li>\n<li>Multi level marketing<\/li>\n<li>Name brand<\/li>\n<li>Natural<\/li>\n<li>New customers only<\/li>\n<li>New domain extensions<\/li>\n<li>Nigerian<\/li>\n<li>No age restrictions<\/li>\n<li>No catch<\/li>\n<li>No claim forms<\/li>\n<li>No cost<\/li>\n<li>No credit check<\/li>\n<li>No disappointment<\/li>\n<li>No experience<\/li>\n<li>No fees<\/li>\n<li>No gimmick<\/li>\n<li>No hidden charges<\/li>\n<li>No inventory<\/li>\n<li>No investment<\/li>\n<li>No medical exams<\/li>\n<li>No middleman<\/li>\n<li>No obligation<\/li>\n<li>No purchase necessary<\/li>\n<li>No questions asked<\/li>\n<li>No selling<\/li>\n<li>No strings attached<\/li>\n<li>Not intended<\/li>\n<li>Offshore<\/li>\n<li>Offer ______<\/li>\n<li>On sale<\/li>\n<li>Once in lifetime<\/li>\n<li>One hundred percent free<\/li>\n<li>One hundred percent guaranteed<\/li>\n<li>One time mailing<\/li>\n<li>Online biz opportunity<\/li>\n<li>Online pharmacy<\/li>\n<li>Only $<\/li>\n<li>Opportunity<\/li>\n<li>Opt in<\/li>\n<li>Order now<\/li>\n<li>Order status<\/li>\n<li>Orders shipped by priority mail<\/li>\n<li>Outstanding values<\/li>\n<li>Over 18<\/li>\n<li>Over 21<\/li>\n<li>Pay less<\/li>\n<li>Payment details, i.e. Payment declined<\/li>\n<li>Pennies a day<\/li>\n<li>People just leave money laying around<\/li>\n<li>Please read<\/li>\n<li>Porn<\/li>\n<li>Potential earnings<\/li>\n<li>Price drop<\/li>\n<li>Print form signature<\/li>\n<li>Print out and fax<\/li>\n<li>Priority mail<\/li>\n<li>Prizes<\/li>\n<li>Profits<\/li>\n<li>Promise you _____!<\/li>\n<li>Pure profit<\/li>\n<li>Real thing<\/li>\n<li>Refinance<\/li>\n<li>Removal instructions<\/li>\n<li>Remove (in quotes)<\/li>\n<li>Remove subject<\/li>\n<li>Removes wrinkles<\/li>\n<li>Requires initial investment<\/li>\n<li>Return on investment<\/li>\n<li>Reserves the right<\/li>\n<li>Reverses aging<\/li>\n<li>Risk free<\/li>\n<li>Round the world<\/li>\n<li>Safeguard notice<\/li>\n<li>sales@<\/li>\n<li>Satisfaction guaranteed<\/li>\n<li>Save $<\/li>\n<li>Save big money<\/li>\n<li>Save up to _____<\/li>\n<li>Score with babes<\/li>\n<li>Search engine listings<\/li>\n<li>Search engine optimization<\/li>\n<li>See for yourself<\/li>\n<li>Sent in compliance<\/li>\n<li>SEO<\/li>\n<li>Serious cash<\/li>\n<li>Serious only<\/li>\n<li>Shopping spree<\/li>\n<li>Sign up free today<\/li>\n<li>Social security number<\/li>\n<li>Special promotion<\/li>\n<li>Stock alert<\/li>\n<li>Stock disclaimer statement<\/li>\n<li>Stock pick<\/li>\n<li>Stop snoring<\/li>\n<li>STRICTLY CONFIDENTIAL<\/li>\n<li>Strong buy<\/li>\n<li>Subject to credit<\/li>\n<li>Supplies are limited<\/li>\n<li>Take action now<\/li>\n<li>Terms and conditions<\/li>\n<li>The best rates<\/li>\n<li>The following form<\/li>\n<li>They keep your money \u00e2\u20ac\u201d no refund!<\/li>\n<li>They're just giving it away<\/li>\n<li>This isn't junk<\/li>\n<li>This isn't spam<\/li>\n<li>Trial offer<\/li>\n<li>University diplomas<\/li>\n<li>Unlimited<\/li>\n<li>Unsecured credit\/debt<\/li>\n<li>Urgent<\/li>\n<li>US dollars<\/li>\n<li>Vacation offers<\/li>\n<li>Viagra (and other drugs)<\/li>\n<li>We hate spam<\/li>\n<li>We honor all ____<\/li>\n<li>Weekend getaway<\/li>\n<li>What are you waiting for?<\/li>\n<li>While supplies last<\/li>\n<li>While you sleep<\/li>\n<li>Who really wins?<\/li>\n<li>Why pay more?<\/li>\n<li>Will not believe your eyes<\/li>\n<li>Winner<\/li>\n<li>Won<\/li>\n<li>Winning<\/li>\n<li>Work at home<\/li>\n<li>You have been selected<\/li>\n<li>Your income<\/li>\n<li>XXX<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-13570\" src=\"https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-score.jpg\" alt=\"Spam Assassin Score\" width=\"318\" height=\"264\" srcset=\"https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-score.jpg 318w, https:\/\/rosalindgardner.com\/blog\/wp-content\/uploads\/spam-score-300x249.jpg 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>Yes, that is a very long list of spam words, but you don't have to remember them all.<\/p>\n<p>You can use SpamAssassin\u00e2\u201e\u00a2, the spam filtering tool provided by <a href=\"https:\/\/rosalindgardner.com\/blog\/aweber\" target=\"_blank\" rel=\"noopener\">Aweber<\/a>. It automatically checks your message and displays key areas that appear to be spam and are caught by the filter.<\/p>\n<p>Aweber advises that any message with a score below 5 is OK to send.<\/p>\n<p>Comments, questions or suggestions? Please leave a comment below!<\/p>\n<p>Cheers,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left; padding: 0px 10px 10px 0px;\" title=\"Rosalind Gardner\" src=\"https:\/\/rosalindgardner.com\/images\/sig-ros.gif\" alt=\"Ros\" width=\"100\" height=\"73\" border=\"0\" \/><\/p>\n<p><!-- Begin AWeber Form --><\/p>\n<style type=\"text\/css\">\n\t.aweber_form-wrapper {background-color:#29343B; background-image: url('https:\/\/hostedimages-cdn.aweber-static.com\/ODg5MjAz\/original\/c4dfa72613c54ef48bca732cfd150e05.png'); background-repeat: no-repeat; border-top:1px solid #e4e4e4; border:1px solid #e4e4e4; font-family:\"HelveticaNeue-Light\", \"Helvetica Neue Light\", \"Helvetica Neue\", Helvetica, Arial, \"Lucida Grande\", sans-serif; height:304px; width:467px; margin:15px auto; }<br \/>\n\tform {padding-right: 25px; padding-top:72px; }<br \/>\n\t.aweber_form-wrapper .aweber_form {font-size:12px; }<br \/>\n\t.aweber_form-wrapper .aweber_lbl {display:block; }<br \/>\n\t.aweber_header {color: #10509d; padding-left: 48px; }<br \/>\n\t.aweber_header h1{font-weight: lighter; font-size: 2.3em; letter-spacing: .95px; }<br \/>\n\t.aweber_header p{font-size: 1.4em; line-height: 23px; margin-top: -16px; }<br \/>\n\t.input_boxes {text-align: center; }<br \/>\n\t.aweber_element {text-align: center; border-radius: 100px; display: inline; padding-left: 5px; }<br \/>\n\t.aweber_form-wrapper .aweber_form input[type=\"text\"] {background-color:#4f5e67; color: white; font-size: 15px; letter-spacing: .75px; height: 30px; vertical-align:middle; width:175px; border: none; padding-left: 10px; margin-bottom:10px; border-radius: 100px; }<br \/>\n\t.aweber_form-wrapper .aweber_form input[type=\"text\"]:focus {background-color:#28333a; border: 1px solid #8496a3; color: white; letter-spacing: .75px; border-radius: 100px; }<br \/>\n\t.aweber_form-wrapper .aweber_form #name {background-color: #89a9cd; }<br \/>\n\t.aweber_form-wrapper .aweber_form #email {background-color: #89a9cd; }<br \/>\n\t.aweber_submit {text-align: center; }<br \/>\n\t.aweber_button {background-color:#10509d; border:.5px solid white; box-shadow:inset 0px 28px 0px -1px #3f71ad; color:white; cursor:pointer; display:inline-block; font-size:15px; letter-spacing: .5px; text-decoration:none; width: 166px; border-radius: 100px; height: 31px; }<br \/>\n\t.aweber_button:hover {-webkit-stroke-width: 5.3px; -webkit-fill-color: #89a9cd; -webkit-stroke-color: #89a9cd; text-shadow: 1px 0px 50px white; }<br \/>\n\t.aweber_button:active {position:relative; top:1px; }<br \/>\n\t.powered_by_aweber p {color: #5a86b9; font-size: 11px; text-align: center; padding-top: 8px; }<br \/>\n\t.powered_by_aweber a:link {color: #5a86b9; font-weight: bold; text-decoration: none; }<br \/>\n\t.powered_by_aweber a:visited {color: #5a86b9; font-weight: bold; text-decoration: none; }<br \/>\n\t.powered_by_aweber a:hover {color: #fcb414; font-weight: bold; text-decoration: none; }<br \/>\n\t.powered_by_aweber a:active {color: #5a86b9; font-weight: bold; text-decoration: none; }<br \/>\n<\/style>\n<div class=\"aweber_form-wrapper\">\n<form class=\"aweber_form\" action=\"http:\/\/www.aweber.com\/scripts\/addlead.pl\" method=\"post\"><input name=\"unit\" type=\"hidden\" value=\"affaweber7\" \/><br \/>\n<input name=\"misc\" type=\"hidden\" value=\"?41566\" \/><br \/>\n<input name=\"redirect\" type=\"hidden\" value=\"http:\/\/rosalinds.aweber.com\/thank-you.htm&utm_source=affiliate&utm_medium=signup&utm_campaign=TDaff&utm_content=easy-h\" \/><br \/>\n<input name=\"aweber_adtracking\" type=\"hidden\" value=\"aff_lead\" \/><\/p>\n<div class=\"aweber_header\">\n<h1>Email marketing made easy.<\/h1>\n<p>Want to get an email marketing campaign up and<br \/>\nrunning in minutes? AWeber can help.<\/p>\n<\/div>\n<div class=\"input_boxes\">\n<div class=\"aweber_element\"><input id=\"name\" class=\"aweber_textinput\" name=\"name\" type=\"text\" value=\"Name\" \/><\/div>\n<div class=\"aweber_element\"><input id=\"email\" class=\"aweber_textinput\" name=\"from\" type=\"text\" value=\"Email Address\" \/><\/div>\n<\/div>\n<div class=\"aweber_submit\"><input class=\"aweber_button\" name=\"Submit\" type=\"submit\" value=\"Free Test Drive\" \/><\/div>\n<div class=\"powered_by_aweber\">\n<p>Powered by <a href=\"https:\/\/www.aweber.com\/landing.htm\" target=\"_blank\" rel=\"noopener\">AWeber<\/a><\/p>\n<\/div>\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Do you ever wonder how many of the emails you send to your newsletter subscribers get caught up in spam filters and junk mail folders? While checking my Gmail today, I was surprised to see how many marketers&#8217; messages &#8211; to which I subscribed &#8211; were in the spam folder. A quick scan down the [&hellip;]<\/p>\n","protected":false},"author":577,"featured_media":13575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[1394],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>280+ Words and Phrases to Avoid Spam Filters - RosalindGardner.com<\/title>\n<meta name=\"description\" content=\"Do you ever wonder how many of the emails you send to your newsletter subscribers get caught up in spam filters and junk mail folders?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/280-spam-filter-words-and-phrases-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"280+ Words and Phrases to Avoid Spam Filters - 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