{"id":1172,"date":"2008-11-30T12:36:31","date_gmt":"2008-11-30T23:36:31","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=1172"},"modified":"2019-02-14T14:57:40","modified_gmt":"2019-02-14T22:57:40","slug":"merry-meltdown-online-black-friday-spending-up-over-2007","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/","title":{"rendered":"Merry Meltdown: Online Black Friday Spending Up Over 2007"},"content":{"rendered":"

Although it was suggested that my rosey outlook for online spending this holiday season was overly optimistic and perhaps even quite naive, early results indicate that Black Friday shoppers have seen the light – opting to stay home and shop online instead. <\/p>\n

(Not to mention that they also saved time, energy, verhicle wear & tear, shipping costs and a whole lot of stress!)<\/p>\n

In a press release this morning, comScore, a leader in measuring the digital world, reported its tracking of holiday season retail e-commerce spending for the first 28 days of the November – December 2008 holiday season. <\/p>\n

For the holiday season-to-date, $10.41 billion has been spent online, marking a 4-percent decline versus the corresponding days last year, while Black Friday saw $534 million in online spending, up 1 percent<\/strong>. For the combination of Thanksgiving Day and Black Friday, online sales were up 2 percent relative to last year. <\/p>\n

So much for the meltdown. Now bring on Cyber Monday!<\/p>\n","protected":false},"excerpt":{"rendered":"

Although it was suggested that my rosey outlook for online spending this holiday season was overly optimistic and perhaps even quite naive, early results indicate that Black Friday shoppers have seen the light – opting to stay home and shop online instead. (Not to mention that they also saved time, energy, verhicle wear & tear, […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1229],"tags":[182,204,184,183,275,185],"yoast_head":"\nMerry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"Although it was suggested that my rosey outlook for online spending this holiday season was overly optimistic and perhaps even quite naive, early results indicate that Black Friday shoppers have seen the light – opting to stay home and shop online instead. (Not to mention that they also saved time, energy, verhicle wear & tear, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/\" \/>\n<meta property=\"og:site_name\" content=\"RosalindGardner.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RosalindGardnerOnline?ref=hl\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RosalindGardnerOnline\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-30T23:36:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-14T22:57:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rosalindgardner.com\/images\/shopping.jpg\" \/>\n<meta name=\"author\" content=\"Rosalind Gardner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rosalindgardner\" \/>\n<meta name=\"twitter:site\" content=\"@rosalindgardner\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosalind Gardner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/\",\"url\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/\",\"name\":\"Merry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com\",\"isPartOf\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rosalindgardner.com\/images\/shopping.jpg\",\"datePublished\":\"2008-11-30T23:36:31+00:00\",\"dateModified\":\"2019-02-14T22:57:40+00:00\",\"author\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f\"},\"breadcrumb\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage\",\"url\":\"https:\/\/rosalindgardner.com\/images\/shopping.jpg\",\"contentUrl\":\"https:\/\/rosalindgardner.com\/images\/shopping.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rosalindgardner.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Merry Meltdown: Online Black Friday Spending Up Over 2007\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#website\",\"url\":\"https:\/\/rosalindgardner.com\/blog\/\",\"name\":\"RosalindGardner.com\",\"description\":\"Learn Blogging & Affiliate Marketing with Rosalind Gardner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rosalindgardner.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f\",\"name\":\"Rosalind Gardner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g\",\"caption\":\"Rosalind Gardner\"},\"description\":\"Super affiliate, blogger, and speaker, Rosalind is best known for her affiliate marketing training in the Super Affiliate Handbook: How I made $436,797 in One Year Selling Other Peoples' Stuff Online. You can connect with her on Facebook.\",\"sameAs\":[\"https:\/\/rosalindgardner.com\/blog\/sah\",\"https:\/\/www.facebook.com\/RosalindGardnerOnline\",\"https:\/\/www.pinterest.ca\/rosalindgardner\/\",\"https:\/\/x.com\/rosalindgardner\",\"https:\/\/www.youtube.com\/user\/rosalindgardner\"],\"url\":\"https:\/\/rosalindgardner.com\/blog\/author\/rosalindgardner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Merry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/","og_locale":"en_US","og_type":"article","og_title":"Merry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com","og_description":"Although it was suggested that my rosey outlook for online spending this holiday season was overly optimistic and perhaps even quite naive, early results indicate that Black Friday shoppers have seen the light – opting to stay home and shop online instead. (Not to mention that they also saved time, energy, verhicle wear & tear, […]","og_url":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/","og_site_name":"RosalindGardner.com","article_publisher":"https:\/\/www.facebook.com\/RosalindGardnerOnline?ref=hl","article_author":"https:\/\/www.facebook.com\/RosalindGardnerOnline","article_published_time":"2008-11-30T23:36:31+00:00","article_modified_time":"2019-02-14T22:57:40+00:00","og_image":[{"url":"https:\/\/rosalindgardner.com\/images\/shopping.jpg"}],"author":"Rosalind Gardner","twitter_card":"summary_large_image","twitter_creator":"@rosalindgardner","twitter_site":"@rosalindgardner","twitter_misc":{"Written by":"Rosalind Gardner","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/","url":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/","name":"Merry Meltdown: Online Black Friday Spending Up Over 2007 - RosalindGardner.com","isPartOf":{"@id":"https:\/\/rosalindgardner.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage"},"image":{"@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage"},"thumbnailUrl":"https:\/\/rosalindgardner.com\/images\/shopping.jpg","datePublished":"2008-11-30T23:36:31+00:00","dateModified":"2019-02-14T22:57:40+00:00","author":{"@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f"},"breadcrumb":{"@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#primaryimage","url":"https:\/\/rosalindgardner.com\/images\/shopping.jpg","contentUrl":"https:\/\/rosalindgardner.com\/images\/shopping.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/rosalindgardner.com\/blog\/merry-meltdown-online-black-friday-spending-up-over-2007\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rosalindgardner.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Merry Meltdown: Online Black Friday Spending Up Over 2007"}]},{"@type":"WebSite","@id":"https:\/\/rosalindgardner.com\/blog\/#website","url":"https:\/\/rosalindgardner.com\/blog\/","name":"RosalindGardner.com","description":"Learn Blogging & Affiliate Marketing with Rosalind Gardner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rosalindgardner.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f","name":"Rosalind Gardner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g","caption":"Rosalind Gardner"},"description":"Super affiliate, blogger, and speaker, Rosalind is best known for her affiliate marketing training in the Super Affiliate Handbook: How I made $436,797 in One Year Selling Other Peoples' Stuff Online. You can connect with her on Facebook.","sameAs":["https:\/\/rosalindgardner.com\/blog\/sah","https:\/\/www.facebook.com\/RosalindGardnerOnline","https:\/\/www.pinterest.ca\/rosalindgardner\/","https:\/\/x.com\/rosalindgardner","https:\/\/www.youtube.com\/user\/rosalindgardner"],"url":"https:\/\/rosalindgardner.com\/blog\/author\/rosalindgardner\/"}]}},"_links":{"self":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts\/1172"}],"collection":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/users\/577"}],"replies":[{"embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/comments?post=1172"}],"version-history":[{"count":0,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts\/1172\/revisions"}],"wp:attachment":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/media?parent=1172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/categories?post=1172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/tags?post=1172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}