{"id":13104,"date":"2015-01-13T16:58:34","date_gmt":"2015-01-14T00:58:34","guid":{"rendered":"http:\/\/rosalindgardner.com\/blog\/?p=13104"},"modified":"2019-03-10T13:55:02","modified_gmt":"2019-03-10T20:55:02","slug":"how-often-should-i-post-to-my-blog","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/how-often-should-i-post-to-my-blog\/","title":{"rendered":"How often should I post to my blog?"},"content":{"rendered":"

\"keyboard\"For the first few years after I started writing about Internet and affiliate marketing in 2001, I posted one article and sent out its corresponding newsletter to my email subscribers pretty much faithfully, every Tuesday.<\/p>\n

Writing and publishing one article per week was all the time and energy I could devote to this blog, in order to leave time for my affiliate marketing efforts on 101Date.com<\/a>.<\/p>\n

Pushing myself to write more often would have resulted in lower quality content – of which Google does not approve. \ud83d\ude42<\/p>\n

In other words, low quality content results in lost readership which Google notices and then lowers your site's organic search result placement. <\/p>\n

Writing weekly worked well for me as my readership \/ subscriber numbers grew steadily week by week.<\/p>\n

Then life got in the way. Family, health and other issues made it impossible for me to write once a week. I've been lucky to be able to generate one worthwhile article per month over the past few years. <\/p>\n

The result?<\/p>\n

Stagnation. <\/p>\n

As defined in by Dictionary.com\/<\/a>, stagnation is:<\/p>\n

    \n
  1. the state or condition of stagnating, or having stopped, as by ceasing to run or flow:<\/li>\n
  2. a foulness or staleness, as one emanating from a standing pool of water.<\/li>\n
  3. a failure to develop, progress, or advance:<\/li>\n
  4. the state or quality of being or feeling sluggish and dull:<\/li>\n<\/ol>\n

    Foul, failure, sluggish… UGH!<\/p>\n

    So, in 2015, how often should a blogger post articles to their site to achieve growth and happy pats from Google?<\/strong><\/p>\n

    That depends on the blogger, their topic and their audience.<\/p>\n

    If you are motivated and have the time to write great quality content every day, I'd say do it. <\/p>\n

    Some bloggers choose to write short posts daily. Check out Seth Godin's blog<\/a> – he gets tweeted over a thousand times every day for his pithy daily posts. <\/p>\n

    There is a downside to posting every day, however, especially<\/em> if you've set up your autoresponder account<\/a> to send out email notifications each time you post. Your readers will either get bored or overwhelmed with information. <\/p>\n

    Think about the last time you signed up for those “daily ____ tips”. How long did you keep that subscription? Two weeks, a month – 3 months at the outside? Now think about why you cancelled your subscription and apply that logic to your own content creation and delivery plan.<\/p>\n

    Daily posting may work well for jokes, quotes, inspirational notes and celebrity news, but it won't wash with the a dog training or fly-fishing site readership, who might need some time to digest the information you share.<\/p>\n

    If you can write good quality content every day, consider placing it in the WordPress queue for delivery every second day, twice a week or even weekly. You will be well-stocked with content for those times when you take a vacation or just need a break from writing.<\/p>\n

    So, how often do YOU blog and how's that schedule working out for you? Have you tried different posting frequencies? <\/p>\n

    As for me, I'm returning to my once-per-week-on-a-Tuesday plan… more often if the situation warrants. \ud83d\ude42<\/p>\n

    Comments, questions or suggestions? Please leave a comment below!<\/p>\n

    Cheers,<\/p>\n

    \"Ros\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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