{"id":13113,"date":"2015-01-20T10:00:28","date_gmt":"2015-01-20T18:00:28","guid":{"rendered":"http:\/\/rosalindgardner.com\/blog\/?p=13113"},"modified":"2019-02-21T15:16:55","modified_gmt":"2019-02-21T23:16:55","slug":"the-best-day-of-the-week-to-send-email","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/the-best-day-of-the-week-to-send-email\/","title":{"rendered":"The Best Day of the Week to Send Email"},"content":{"rendered":"

\"daysoftheweek\"In response to the ‘How often should I post to my blog?<\/a>‘ article, John A. asked:<\/p>\n

how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home?<\/p><\/blockquote>\n

That is such a great question and the answer is pretty simple.<\/p>\n

The majority of my readers reside in North America – the U.S.A. to be precise – where weekends tend to be sacred. Both Saturday and Sunday are holy days, and for those who don't observe religious days, weekends are still primarily devoted to family. <\/p>\n

I've received some very negative feedback on the few occasions that I've sent email on a Saturday. And don't forget, my Saturday (Pacific time zone) easily turns out to be a Sunday for my many friends in Europe, Australia, New Zealand and Asia.<\/p>\n

The argument against sending emails on the weekend is corroborated by a GetResponse<\/a> 2013 survey which determined that weekend open and CTR (clickthrough) rates were considerably lower on weekend days than during the middle of the week.<\/p>\n

They further highlighted that Tuesdays enjoyed the best open rate and Fridays had the best clickthrough rates for emails sent on those days.<\/p>\n

Having said all of that, so much depends on YOUR readers and the niche in which you work.<\/p>\n

You can get to know your contacts' habits by doing a little research after you send an email. <\/p>\n

Simply check the open and click reports for your past emails to see if there are any patterns. <\/p>\n

The best advice I can offer is to test to see what works best for your readers. <\/p>\n

You could do an A\/B test – send out the same email to 2 different groups at different times – or, test over a period of a couple of months to get to know your readers' preferences somewhat more organically.<\/p>\n

By the way… You ARE building a list using a bonafide autoresponder service like Aweber<\/a> or GetResponse<\/a> aren't you? <\/p>\n

If your answer is ‘NO' or ‘not yet', PLEASE check out the following 3 articles:<\/p>\n

    \n
  1. Build a List \u00e2\u20ac\u201c Build Your Business<\/a><\/li>\n
  2. 5 Reasons a Site Won\u00e2\u20ac\u2122t Make Money<\/a><\/li>\n
  3. Basic Services for Your Internet Marketing Business<\/a><\/li>\n<\/ol>\n

    Basically, if you're NOT building a list, you're NOT building an online business.<\/p>\n

    Comments, questions or suggestions? Please leave a comment below!<\/p>\n

    Cheers,<\/p>\n

    \"Ros\"<\/p>\n","protected":false},"excerpt":{"rendered":"

    In response to the ‘How often should I post to my blog?‘ article, John A. asked: how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home? That is such a great question and the answer is pretty simple. The […]<\/p>\n","protected":false},"author":577,"featured_media":13115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[611,1175],"yoast_head":"\nThe Best Day of the Week to Send Email - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/the-best-day-of-the-week-to-send-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Day of the Week to Send Email - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"In response to the ‘How often should I post to my blog?‘ article, John A. asked: how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home? 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