{"id":209,"date":"2006-05-01T12:48:18","date_gmt":"2006-05-01T20:48:18","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=209"},"modified":"2011-07-08T09:18:29","modified_gmt":"2011-07-08T16:18:29","slug":"how-not-to-do-a-jv","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/how-not-to-do-a-jv\/","title":{"rendered":"How NOT to Do a JV"},"content":{"rendered":"

If you're not familiar with the term ‘JV', it stands for ‘joint venture', and basically it's affiliate marketing on steroids. <\/strong><\/p>\n

Joint ventures always have a personal component, ie. the merchant contacts a potential affiliate with a ‘beefed up' commission offer, or the affiliate contacts the merchant with a proposal to market their product in a ‘special way' … also for an improved commission rate.<\/p>\n

I receive JV proposals each and every day. <\/p>\n

Somebody somewhere told someone else that I know ‘something' about affiliate marketing. \ud83d\ude42<\/p>\n

Fair enough. <\/p>\n

But how those JV offers are presented is almost as important as the JV itself, and in many cases the presentation will make or break the deal.<\/strong><\/p>\n

For example, I recently received a snail mail letter that went something like this:<\/p>\n

Dear Rosalind,<\/p>\n

My friend, So-and-So, doesn't believe that affiliate marketing works. <\/p>\n

I told him that I know a Super Affiliate (you) and that you would prove to him that it works.<\/p>\n

Anyway, my friend wrote the ‘Blah-Blah' book (which had nothing to do with any category in which I presently work) and I told him that you could sell it on the Internet for him.<\/p>\n

If you're interested in seeing a copy of the ‘Blah-Blah' book, please contact me at the following (snail mail) address.<\/p>\n

Signed,
\nNot-a-Clue about Joint Venture Marketing<\/em><\/p><\/blockquote>\n

(OK, so I made her name up.)<\/p>\n

Egads.<\/strong> <\/p>\n

If you have a product and want to do a joint venture with top-level marketers, please don't send a letter that looks anything like the one above.<\/p>\n

Here are 6 basic points to learn about joint venturing from Not-a-Clue's letter above<\/strong>:<\/p>\n

    \n
  1. Don't insult their business model, not even by proxy.\n<\/li>\n
  2. Don't assume anything – ‘you would prove to him that it works'.\n<\/li>\n
  3. Make sure that the product is relevant to your potential joint venture partner's business.\n<\/li>\n
  4. Send them a copy of the material you want them to review.\n<\/li>\n
  5. Include affiliate signup details.\n<\/li>\n
  6. Provide e-contact details, not snail mail addresses.<\/li>\n<\/ol>\n

    Follow the guidelines above to create your own successful joint ventures.<\/p>\n

    Cheers,
    \nRos<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you’re not familiar with the term ‘JV’, it stands for ‘joint venture’, and basically it’s affiliate marketing on steroids. Joint ventures always have a personal component, ie. the merchant contacts a potential affiliate with a ‘beefed up’ commission offer, or the affiliate contacts the merchant with a proposal to market their product in a […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[937],"tags":[1011],"yoast_head":"\nHow NOT to Do a JV - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/how-not-to-do-a-jv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How NOT to Do a JV - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"If you're not familiar with the term ‘JV', it stands for ‘joint venture', and basically it's affiliate marketing on steroids. 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