{"id":2741,"date":"2009-05-04T09:50:36","date_gmt":"2009-05-04T19:50:36","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=2741"},"modified":"2009-05-04T09:50:36","modified_gmt":"2009-05-04T19:50:36","slug":"changes-to-the-google-adwords-interface","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/changes-to-the-google-adwords-interface\/","title":{"rendered":"Changes to the Google Adwords Interface"},"content":{"rendered":"<p>I've been using the new Google Adwords interface for almost 2 weeks now and it's SUCH an improvement over the old one!<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/rosalindgardner\/3500793471\/\" title=\"New Google Adwords Interface by rosalindgardner, on Flickr\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3297\/3500793471_a461ea33cc_o.gif\" width=\"502\" height=\"286\" alt=\"New Google Adwords Interface\" style=\"float: center; padding: 10px 0px 10px 0px\" border=\"0\"\/><\/a><\/p>\n<p>If your account hasn't yet been updated to the beta version of this interface, the key new features include:<\/p>\n<ul>\n<li><strong>New campaign and ad group creation workflow<\/strong>: The old signup wizards are gone. Now you'll add keywords, create ads, and select your settings on the same tabs you use to manage them.<\/li>\n<li><strong>In-line editing<\/strong>: No need to jump to a second page &#8212; you can edit ads, keywords, placements, and bids within the tables on the campaign and ad group tabs in your account. Just hover over a row to reveal the editable fields.<\/li>\n<li><strong>New &#8216;Networks' tab<\/strong>: The old &#8216;Placements' tab has a new name: the &#8220;Networks&#8221; tab. You'll still manage your placements there, and you'll also see the summary statistics for both your search and content networks.<\/li>\n<li><strong>Account tree<\/strong>: Use this new menu beside your account pages to switch between campaigns. (It's similar to the popular navigation interface in AdWords Editor.)<\/li>\n<li><strong>Campaign roll-ups<\/strong>: These new &#8216;roll-up' views let you see and edit all of a campaign's keywords, placements, or ads in one place, instead of finding and changing them ad group by ad group.<\/li>\n<li><strong>Performance summary graphs<\/strong>: Use these custom graphs to compare trends on every level of your account.<\/li>\n<li><strong>Dynamic help content<\/strong>: Our new help section displays the FAQs you most likely need for the page you're viewing.<\/li>\n<li><strong>Copy\/move<\/strong>: Lets you copy and move keywords, placements, and ad groups between campaigns without leaving the campaign management interface.<\/li>\n<\/ul>\n<p>You'll find a <a href=\"http:\/\/www.google.com\/adwords\/newinterface\/index.html\"  target=\"_blank\">series of videos<\/a> on Google that shows you how the new interface lets you:<\/p>\n<ul>\n<li>Navigate your account faster<\/li>\n<li>Track performance more efficiently<\/li>\n<li>Find new optimization opportunities<\/li>\n<li>Spend less time making changes<\/li>\n<li>Get more out of the Content Network<\/li>\n<\/ul>\n<p>Seriously, because so much more information is available at a glance in the new Google Adwords interface, it's just so much easier to use and making changes to your campaigns takes much less time. Less work, save time&#8230; always gotta like that!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve been using the new Google Adwords interface for almost 2 weeks now and it&#8217;s SUCH an improvement over the old one! If your account hasn&#8217;t yet been updated to the beta version of this interface, the key new features include: New campaign and ad group creation workflow: The old signup wizards are gone. Now [&hellip;]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1224],"tags":[90],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changes to the Google Adwords Interface - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/changes-to-the-google-adwords-interface\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to the Google Adwords Interface - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"I&#039;ve been using the new Google Adwords interface for almost 2 weeks now and it&#039;s SUCH an improvement over the old one! 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