{"id":2936,"date":"2009-05-24T16:00:47","date_gmt":"2009-05-25T02:00:47","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=2936"},"modified":"2022-11-24T16:37:24","modified_gmt":"2022-11-25T00:37:24","slug":"email-marketing-formula-use-it-or-lose-money","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/email-marketing-formula-use-it-or-lose-money\/","title":{"rendered":"Email Marketing Formula: Use it or Lose Money"},"content":{"rendered":"

\"1plus1\"Once upon a time, I made a HUGE mistake<\/strong> with one of my subscriber lists.<\/p>\n

You'd think after half a decade (at that time) as an Internet marketer that I would have known the email marketing formula like the back of my hand.<\/p>\n

Tried-and-True Email Marketing Formula<\/h3>\n

Here's the tried-and-true formula for email marketing success:<\/p>\n

An Autoresponder Series<\/strong>
\n+
\na Weekly, Bi-Weekly or Monthly Newsletter<\/strong>
\n=
\nRepeat Visits to Site and MORE Sales<\/strong><\/p><\/blockquote>\n

It's a Win-Win situation<\/strong> all round. Subscribers receive valuable offers of interest to them and the list owner generates income from purchases through their own, or affiliate links.<\/p>\n

The formula is perfect. It works like a charm each and every time – but only when you use it, and use it regularly.<\/p>\n

That last point is key and I'll tell you why.<\/p>\n

I started my ‘Singles eScene' [SeS] newsletter for my dating service review site<\/a> in 1998. At the time of my serious email marketing mistake, the [SeS] had 103,000 subscribers<\/strong>.<\/p>\n

One day, I sent my subscribers an offer to attend a free John Gray teleminar. John Gray, Ph.D., is the author of 15 best-selling books, including ‘Men Are from Mars, Women Are from Venus<\/a>‘ and is a relationships expert.<\/p>\n

Relationships – something singles are interested in, right?<\/p>\n

Then why did more than 14,000 people unsubscribe<\/strong> from the [SeS] within a few days of receiving that message?<\/p>\n

There's only one good explanation.<\/p>\n

Too Much Time Between Mailings<\/h2>\n

I had let more than 7 months<\/strong> elapse between mailings! Most of those subscribers were probably wondering, ‘What the heck is the Singles eScene?' and\/or ‘I didn't signup for this!'<\/p>\n

So, they got busy clicking those unsubscribe links<\/strong>.<\/p>\n

OK, there is a bit of a bright side to ‘culling<\/strong>‘ your list. My autoresponder service, Aweber<\/a>, charges 9.95 per month for each additional 10,000 subscribers. So, by losing 14,000 subscribers, I saved $120 over the coming year.<\/p>\n

But the truth of the matter is that my laziness cost probably me much more than $120.<\/p>\n

I know that on average, two of every 100 [SeS] subscribers buys an annual dating service membership for $70.00, and four more purchase recurring monthly $24.95 memberships that they keep for an average of 6 months. With a 50% commission rate… I just tossed $4440 down the drain over the next twelve months<\/strong>.<\/p>\n

The lesson therefore is simple.<\/p>\n

People buy from people they know, like and trust.<\/h3>\n

So, build your list with your autoresponder series AND regular newsletter broadcasts… and let them get to know, like and trust you!<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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