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Once upon a time, I used to work as an air traffic controller.<\/h3>\nOnce upon a time, I used to work as an air traffic controller.<\/h3>\nAs you might imagine, rapid technological advancement requires that controllers do a lot of reading to keep up with, and execute, procedural changes in their work.<\/p>\n
As such, the first fifteen minutes of every shift was set aside to review new material in the ‘Read and Initial' file, posted since your last day of work.<\/p>\n
In addition to operational changes, the ‘Read and Initial' contained administrative news on local, regional and national levels.<\/p>\n
Some reviews would be easy. I'd read one short memo about an upcoming retirement party and then I'd be off to the coffee pot.<\/p>\n
However, there were other days when an hour wouldn't have been enough time to properly digest everything. But you were stuck with only fifteen minutes. <\/p>\n
Well, fortunately for me, I had the best crew partner on the planet.<\/p>\n
After quickly skimming the notes, he'd tell me all the nitty gritty details.\n<\/p>\n
In the telling, we'd both learn and understand the changes better.<\/p>\n
Why is that?<\/p>\n
Because I learn best by first hearing information, THEN reading about it. <\/p>\n
Knowing that, it surprises me that it took me so darned long to appreciate my friend Shaun's suggestion that I put audio on my site.<\/p>\n
Incredible!<\/p>\n
My sales skyrocketed by 33% overnight.<\/p>\n
I've heard of conversion rate improvements of over 400 percent, simply by adding an audio snippet.<\/p>\n
It makes sense. <\/p>\n
Too, printed text isn't capable of capturing and holding attention like a human voice.<\/p>\n
Adding your picture and an ‘About Us' section to your site goes a long way to fostering trust and credibility, but your voice will take it home. <\/p>\n
In addition to increasing your conversion rate, audio may also help reduce your email and overall workload.<\/p>\n
If you've been looking for an easy way to dramatically increase your site's conversion rate, I highly recommend talking to your visitors.<\/p>\n
I use Jay Jenning's Sonic Memo on my site, and after a review of all the other audio programs out there, I believe Jay's is the best. <\/p>\n","protected":false},"excerpt":{"rendered":"
Once upon a time, I used to work as an air traffic controller. As you might imagine, rapid technological advancement requires that controllers do a lot of reading to keep up with, and execute, procedural changes in their work. As such, the first fifteen minutes of every shift was set aside to review new material […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1222],"tags":[604,387,980,468],"yoast_head":"\n