{"id":45,"date":"2010-07-26T09:47:12","date_gmt":"2010-07-26T18:47:12","guid":{"rendered":"\/?p=45"},"modified":"2019-02-13T11:25:34","modified_gmt":"2019-02-13T19:25:34","slug":"christmas-in-july","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/christmas-in-july\/","title":{"rendered":"Christmas in July"},"content":{"rendered":"

\"\"Well, it's now mid-July which of course got me to thinking about Christmas… because summer heat is always such a gift.<\/p>\n

Ho, ho, ho.<\/p>\n

Actually, I was musing about a ‘Christmas in July' party that I and my friends had a very long time ago. We roasted a turkey, decorated the rental and strayed from tradition a bit by dining on the boathouse roof.<\/p>\n

After entertaining myself with those delightful memories for awhile, I wondered if other people were contemplating Christmas in July.<\/p>\n

Finding out was easy enough. I went to Google Insights for Search<\/a> and searched for the term “Christmas” with results filtered over the last 30 days.<\/p>\n

\"Christmas<\/p>\n

And it looks like I'm not the only one thinking of Christmas in July. <\/p>\n

However, I certainly hope that those who were searching for “Christmas tree” in July were thinking about the artificial<\/em> variety.<\/p>\n

To the right of the most prevalent searches related to “Christmas”, Insights reports rising searches. <\/p>\n

\"Rising<\/p>\n

What is most notable perhaps are the returns for “Christmas holidays”. This is a term that travel bloggers<\/strong> might want to concentrate some effort on over the next couple of months as people plan their visits to (or away from) the relatives.<\/p>\n

The rise of ‘Gifts' and ‘stocking' are good signs.<\/p>\n

Recalling the elbow-to-rib hits I've taken in malls on Boxing Day, I know I'm not the only one who starts shopping early for Christmas. And let's not forget the ‘nuts about Christmas' types, who keep the brick-and-mortar “Christmas Store” viable all year long.<\/p>\n

After seeing those results, I was getting really curious, and had to see if anyone was capitilizing on the term “christmas holidays 2010” during the merry month of July.<\/p>\n

The search returned 20 results and no advertisers.<\/p>\n

Broadening the search to “Christmas 2010” returned tons of results (mostly related to toys to be marketed this year) and only 1 advertiser.<\/p>\n

So, it you want to get in there – now is a great time.<\/p>\n

Remember — Christmas is ‘evergreen', and I'm not talking about the trees. <\/h3>\n

The holiday happens every 365 days (which all those frantic last-minute shoppers seem to forget until December 24th), so there's always a market, and that market is huge, even in July.<\/p>\n

If you're nuts about Christmas (or any other holiday), you may want to consider taking advantage of the opportunity to get ahead of the pack now.<\/p>\n

There are so many different ways you could approach the niche. Create a content-rich site about Christmas traditions, crafts, or fill it with holiday recipes. How about sharing tips for Christmas decorating schemes or tips for surviving the holidays?<\/p>\n

Monetizing the site will be easy. Find merchants at affiliate networks that offer exceptionally unique gifts, toys, ornaments and\/or books to sell on your site.<\/p>\n

Advertise using PPC<\/a>, and keep your Google Adwords bids low until December, when your sales will soar.<\/p>\n

Last, but certainly not least, build and work your list. Share some Christmas in July spirit with your subscribers and you'll take your place at the top of the tree as a *star* affiliate by the time December rolls around.<\/p>\n

Ho, Ho, HO. Merry (July) Christmas!<\/p>\n","protected":false},"excerpt":{"rendered":"

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