{"id":484,"date":"2008-07-12T15:47:40","date_gmt":"2008-07-12T22:47:40","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/what-is-a-white-paper\/"},"modified":"2009-06-30T17:40:59","modified_gmt":"2009-07-01T03:40:59","slug":"what-is-a-white-paper","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/what-is-a-white-paper\/","title":{"rendered":"What is a White Paper?"},"content":{"rendered":"

<\/a>Used in business as a marketing or sales tool, a white paper is a fancy name for a report<\/strong> that addresses specific issues or problems and educates readers on how to solve them. <\/p>\n

Business white papers are typically written to advocate a specific solution for a particular problem and are used to generate interest in a product<\/strong> and influence the decision-making processes of prospective customers.<\/p>\n

Many online businesses use white papers or free reports as incentive to generate leads and get people into their sales funnel.<\/p>\n

For example, as someone interested in Internet business opportunities, you've probably already signed up for a large number of these ‘reports' or white papers that promise to answer your questions regarding some aspect of Internet marketing. <\/p>\n

But you can also create your own downloadable white papers \/ reports to generate leads and promote products as an affiliate for hard goods such as beauty supplies, electronics, cameras and almost any other product that you sell. <\/p>\n

However, making sure that your white paper doesn't come across sounding like a sales pitch takes skill. To learn how to generate sustaining, long-term sales by using white papers, I recommend that you read Attracting Leads with White Papers<\/a> – which is a FREE chapter from Michael Stelzner's new bestselling book, “Writing White Papers: How to Capture Readers and Keep Them Engaged<\/em>“. Please note that this is available only to residents of Canada and the U.S.<\/p>\n

In “Attracting Leads with White Papers<\/em>” you'll learn to:<\/p>\n