{"id":5115,"date":"2009-10-26T06:08:30","date_gmt":"2009-10-26T15:08:30","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=5115"},"modified":"2022-11-24T16:37:15","modified_gmt":"2022-11-25T00:37:15","slug":"hey-dude-quit-calling-me-dude","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/hey-dude-quit-calling-me-dude\/","title":{"rendered":"Hey Dude! Quit Calling Me “Dude”"},"content":{"rendered":"

I recently received a joint venture invitation from a Internet business products merchant that suggested I should ‘grow a pair<\/em>‘ and promote their upcoming launch.<\/h3>\n

To sweeten the pot, affiliates could win an XBox or a collection of cool videos that included “Dumb and Dumber”. (Oh goodie!)<\/p>\n

Oh… and the email addressed me a ‘dude',\u00c2\u00a0 as have so<\/em> many others that I've received in the past year or so.<\/p>\n

If you don't see the humor in that, let me share something with you — I am a woman fast approaching the big 5-0H.<\/p>\n

Would you call your mother “dude”?<\/h3>\n

If you have, you might recall the ‘what planet are you from?' look she gave you.<\/p>\n

That's because we hear the word “dude” according to its original meaning (and official definition as per the Oxford English Dictionary<\/a>) – an American slang term which refers to men – despite<\/em> the fact that Wikipedia<\/a> states that the word “dude” has evolved to become more unisex.<\/p>\n

Do you understand then how I might think that your JV invitation\u00c2\u00a0 wasn't really meant for me?<\/h3>\n

Or, are you thinking “go with the flow, dude”?<\/p>\n

I could, but your unisex argument completely fails with the ‘grow a pair' remark and toys for boys prizes — and having seen “Dumb and Dumber<\/a>” once is more<\/em> than sufficient.<\/p>\n

OK, I do<\/em> get where you're coming from.<\/h3>\n

I know that the vast majority of affiliates on your JV partner list are young men like yourself. You want to motivate them to promote for you and challenging them in a manly way really gets their juices flowing… especially the drool over the prospect of winning a toy with which to play.<\/p>\n

But don't you care if one or two Super affiliates who don't fit your mold choose not to promote on that basis?<\/h3>\n

If that's the case, consider this…<\/p>\n

The market in which you play is HUGE, appealing to all regardless of race, creed, color, age or gender. By encouraging sales by a specific demographic who might take your tack and appeal to the same\u00c2\u00a0 demographic, you might be limiting availability of your product to a smaller, less affluent market.<\/p>\n

When you exclude one or more Super Affiliates with wider audiences, you could be tossing 10% or more of your possible revenues. Ten percent of 50K will get you a BOSE(R) Lifestyle Home Entertainment System<\/a> or all the Xbox goodies your little heart desires. And 10% of half a mill is what — a downpayment on a house?<\/p>\n

It PAYS to learn to write copy that addresses widest possible audience.<\/h3>\n

Take tips from the copywriting giants, such as Dan Kennedy, Yanik Silver and Joe Vitale — guys who know how to make each reader feel like the email copy was written just for them.<\/p>\n

Or check out this great little ebook “Confessions of a Copywriter<\/a>” by Lenny Eng and endorsed by Joe Vitale. One of Lenny's points is that “Nothing increases conversions \t\t\tlike your offer”… <\/strong>and when you send a JV invite, you're making an OFFER.<\/p>\n

\"\"\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently received a joint venture invitation from a Internet business products merchant that suggested I should ‘grow a pair‘ and promote their upcoming launch. To sweeten the pot, affiliates could win an XBox or a collection of cool videos that included “Dumb and Dumber”. (Oh goodie!) Oh… and the email addressed me a ‘dude’,\u00c2\u00a0 […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[427],"tags":[459,814,816,813,815,618,143],"yoast_head":"\nHey Dude! 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