{"id":55,"date":"2005-10-11T19:28:51","date_gmt":"2005-10-12T04:28:51","guid":{"rendered":"\/?p=55"},"modified":"2019-03-10T14:35:10","modified_gmt":"2019-03-10T21:35:10","slug":"will-your-affiliate-strategy-survive","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/will-your-affiliate-strategy-survive\/","title":{"rendered":"Will Your Affiliate Marketing Strategy Stand the Test of Time?"},"content":{"rendered":"

Speaking from the perspective of someone who has successfully<\/em> made her living online since 1998 with affiliate marketing – and now in addition to building AM (affiliate marketing) sites, also writes, consults and speaks extensively on the subject – I've become increasingly frustrated with tricksters<\/em><\/strong> – um, I mean self-appointed *expert* affiliate marketing coaches and trainers – who essentially STEAL money<\/strong> from good people by promising to teach them how to build an affiliate “business” with almost no time, effort or money invested.<\/p>\n

Surprisingly, although most of us know that if a promise ‘sounds to good to be true, it probably is<\/strong>‘, there are some who still buy into the lie.<\/p>\n

Let me explain.<\/p>\n

There are two different types of affiliate marketers<\/strong> with two very different marketing strategies. They are:<\/p>\n

SUPER Affiliate Strategy<\/strong>: Build useful content sites that value customer relationships and generate traffic using a variety of methods, and:<\/p>\n

NOT-Super Affiliate Strategy<\/strong>: Build all-but-useless content sites designed to trick the search engines into delivering free and easy traffic, but do not build a customer base.<\/p>\n

If you've read either my “Net Profits Today<\/em>” newsletter or the “The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online<\/em>“, you know that I teach aspiring webmasters how to build affiliate marketing businesses using the SUPER Affiliate's Strategy<\/strong> – PROVEN techniques to build affiliate marketing businesses that stand the test of time.<\/p>\n

The NOT Super Affiliate Strategy<\/h3>\n

Now look closely at this basic outline of how the NOT-Super Affiliate strategy works. <\/p>\n

    \n
  1. Do keyword research to determine a profitable market.<\/li>\n
  2. Build keyword-rich pages to attract search engine spiders.<\/li>\n
  3. Submit your site to the engines.<\/li>\n
  4. Slap up Adsense ads and MAYBE a few affiliate links.<\/li>\n
  5. Do link exchanges with other webmasters.<\/li>\n<\/ol>\n

    Yup. That's it. That's ALL there is to it. <\/p>\n

    So, tricking the search engines should be cheap and easy, right? “<\/p>\n

    You're right. SEO\/Adsense site marketing IS cheap and easy… AND you can make some good money at it.<\/p>\n

    So, what's the problem<\/p>\n

    Well, the people who teach this strategy always forget to mention the fact that most search engine optimization techniques fail over time<\/strong>.<\/p>\n

    In the last year, (TOO) MANY affiliate marketers who were bamboozled into believing that they could build an affiliate marketing BUSINESS using only search engine optimization techniques to get traffic to their sites, have contacted me, desperate to learn the techniques that I teach in the Super Affiliate Handbook because they lost out BIG time<\/strong>. <\/p>\n

    One webmaster lamented that their income dropped from over 40K per month to a low of $800 per month<\/strong>, and none of their SEO techniques was working to rebuild their income. Having set nothing aside during the good times, they were struggling with their bills and frantic to get back on track.<\/p>\n

    Oh sure, you can hedge your bets<\/strong> by building hundreds of these sites<\/strong> – which is what “NOT-Super Affiliates” MUST do in order to earn big incomes. That's OK, I suppose, if you want to spend all day every day building one crappy fodder site after the next.<\/p>\n

    Take note though – I've heard of webmasters having MOST of their sites de-listed all at once<\/strong>.<\/p>\n

    All that work, and then they're left scrambling to pay the big mortgage<\/strong> that they bought into when times were good.<\/p>\n

    How frightening would THAT be?<\/p>\n

    The biggest<\/font> problem with the NOT-Super Affiliate strategy is that it is a VOLATILE<\/strong> traffic-generating technique – NOT a SUSTAINABLE BUSINESS-building strategy<\/strong>. <\/p>\n

    Build a Real Affiliate Business Based on Basic Business Practices and Principles<\/h3>\n

    REAL Super affiliate business coaches always teach the most basic business principles, including: <\/p>\n