{"id":5561,"date":"2010-01-23T08:03:43","date_gmt":"2010-01-23T17:03:43","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=5561"},"modified":"2022-11-24T14:10:56","modified_gmt":"2022-11-24T22:10:56","slug":"affiliate-summit-west-2010-video-presentation-summary","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/","title":{"rendered":"Affiliate Summit West 2010: Video Presentation Summary"},"content":{"rendered":"<h3><a href=\"https:\/\/rosalindgardner.com\/go\/flip\" title=\"Flip video camcorder\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png\"   style=\"float: right; padding: 0px 0px 10px 10px\" width=\"280\" height=\"280\" border=\"0\" alt=\"Flip video camcorder\"\/><\/a>On Sunday, January 17th, Jeremy Palmer and I presented Video: Biggest Affiliate Marketing Opportunity Since Google at <a href=\"https:\/\/rosalindgardner.com\/blog\/affiliatesummit\" target=\"_blank\" rel=\"noopener\">Affiliate Summit West 2010<\/a>.<\/h3>\n<p>The presentation covered a number of video marketing information and essentials such as:<\/p>\n<ul>\n<li>Online Video Statistics<\/li>\n<li>YouTube Statistics<\/li>\n<li>Why Use Video Marketing?<\/li>\n<li>Equipment Requirements<\/li>\n<li>Optional Equipment<\/li>\n<li>Making Your Video<\/li>\n<li>Creating a YouTube Channel<\/li>\n<li>Uploading to YouTube<\/li>\n<li>Being Social on YouTube<\/li>\n<li>Ranking Factors on YouTube<\/li>\n<li>How to Improve Your Rankings<\/li>\n<li>Marketing Your Video<\/li>\n<\/ul>\n<p>As much as I'd like to share the full presentation with you, I can't as per my Affiliate Summit speaker agreement. What I CAN do however is share a summary of what I think are the most important points, a few statistics and why you need to include video marketing as part of your online marketing strategy asap.<\/p>\n<h3>A Few Online Video Statistics<\/h3>\n<ul>\n<li>3.8 billion searches are conducted through YouTube each month according to Comscore.<\/li>\n<li>U.S. residents watch more than 30 billion videos each month.<\/li>\n<li>81% of the total US Internet audience watched online video.<\/li>\n<li>The average viewer watches 8 hours of video per month<\/li>\n<\/ul>\n<h2>Why Video Marketing?<\/h2>\n<p>The numbers above should convince you that there is a huge market out there looking to online videos for information.<\/p>\n<p>Here's an example.<\/p>\n<p>When I checked Google Analytics the morning of our presentation, I saw that of the 892 referring sites that sent traffic to this site, YouTube was in the 7th spot &#8212; and only after my direct traffic from my own sites.<\/p>\n<p><strong>In other words, YouTube was my primary source of direct traffic.<\/strong><\/p>\n<p>Those visitors stayed an average of 7 minutes 43 seconds on the site, visiting 8.54 pages.<\/p>\n<p>The only better retention rates were through visits from RosalindGardner.com, presumably because those folks already know of my work. Too, the percentage of new visitors from YouTube was about 20% higher than from my own sites.<\/p>\n<p>Compare that to StumbleUpon visitors, of whom 97.8% were new to the site, and looked at an average of 2.28 pages in a mere 18 seconds. That's some pretty fast clicking! I just hope they left via paying links. \ud83d\ude42<\/p>\n<p>What all that means in a nutshell, is that by using video, you engage and build trust with an audience which inspires them to visit your site, i.e. increased traffic. Building that trust also results in longer site visits for which Google rewards you with higher rankings. Longer stays means more exposure to product and thus higher conversions.<\/p>\n<h3>Simple Video Marketing<\/h3>\n<p><a href=\"https:\/\/rosalindgardner.com\/go\/tripod\"><img decoding=\"async\" src=\"https:\/\/rosalindgardner.com\/images\/Flip=tripod.png\"   style=\"float: right; padding: 0px 0px 10px 10px\" width=\"\" height=\"\" border=\"0\"\/><\/a>I've found video marketing to be very simple. All I use is a <a href=\"https:\/\/rosalindgardner.com\/go\/flip\" target=\"_blank\" rel=\"noopener\">Flip video camcorder<\/a>, a <a href=\"https:\/\/rosalindgardner.com\/go\/tripod\" target=\"_blank\" rel=\"noopener\">tiny tripod<\/a> and <a href=\"https:\/\/rosalindgardner.com\/go\/camtasia\" target=\"_blank\" rel=\"noopener\">Camtasia Studio<\/a> to edit and produce my videos before uploading them to YouTube and <a href=\"https:\/\/rosalindgardner.com\/blog\/10-video-upload-sites\/\">other video upload sites<\/a>.<\/p>\n<p><strong>Don't make this mistake!<\/strong><\/p>\n<p>BTW, the biggest mistake that I see people making when they upload their videos to YouTube is that they don't link back to their blogs from the description.<\/p>\n<p>You <em>gotta<\/em> do that IF you want the traffic and increases conversions!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=rosgardner-20&#038;l=as2&#038;o=1&#038;a=B0023B14TK\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=rosgardner-20&#038;l=as2&#038;o=1&#038;a=B000VJRUKS\" width=\"1\" height=\"1\" border=\"0\" alt=\"\" style=\"border:none !important; margin:0px !important;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On Sunday, January 17th, Jeremy Palmer and I presented Video: Biggest Affiliate Marketing Opportunity Since Google at Affiliate Summit West 2010. The presentation covered a number of video marketing information and essentials such as: Online Video Statistics YouTube Statistics Why Use Video Marketing? Equipment Requirements Optional Equipment Making Your Video Creating a YouTube Channel Uploading [&hellip;]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1226],"tags":[848,447,177],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"On Sunday, January 17th, Jeremy Palmer and I presented Video: Biggest Affiliate Marketing Opportunity Since Google at Affiliate Summit West 2010. The presentation covered a number of video marketing information and essentials such as: Online Video Statistics YouTube Statistics Why Use Video Marketing? Equipment Requirements Optional Equipment Making Your Video Creating a YouTube Channel Uploading [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/\" \/>\n<meta property=\"og:site_name\" content=\"RosalindGardner.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RosalindGardnerOnline?ref=hl\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/RosalindGardnerOnline\" \/>\n<meta property=\"article:published_time\" content=\"2010-01-23T17:03:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-24T22:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png\" \/>\n<meta name=\"author\" content=\"Rosalind Gardner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rosalindgardner\" \/>\n<meta name=\"twitter:site\" content=\"@rosalindgardner\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosalind Gardner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/\",\"url\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/\",\"name\":\"Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com\",\"isPartOf\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png\",\"datePublished\":\"2010-01-23T17:03:43+00:00\",\"dateModified\":\"2022-11-24T22:10:56+00:00\",\"author\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f\"},\"breadcrumb\":{\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage\",\"url\":\"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png\",\"contentUrl\":\"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/rosalindgardner.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Affiliate Summit West 2010: Video Presentation Summary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#website\",\"url\":\"https:\/\/rosalindgardner.com\/blog\/\",\"name\":\"RosalindGardner.com\",\"description\":\"Learn Blogging &amp; Affiliate Marketing with Rosalind Gardner\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/rosalindgardner.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f\",\"name\":\"Rosalind Gardner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g\",\"caption\":\"Rosalind Gardner\"},\"description\":\"Super affiliate, blogger, and speaker, Rosalind is best known for her affiliate marketing training in the Super Affiliate Handbook: How I made $436,797 in One Year Selling Other Peoples' Stuff Online. You can connect with her on Facebook.\",\"sameAs\":[\"https:\/\/rosalindgardner.com\/blog\/sah\",\"https:\/\/www.facebook.com\/RosalindGardnerOnline\",\"https:\/\/www.pinterest.ca\/rosalindgardner\/\",\"https:\/\/x.com\/rosalindgardner\",\"https:\/\/www.youtube.com\/user\/rosalindgardner\"],\"url\":\"https:\/\/rosalindgardner.com\/blog\/author\/rosalindgardner\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/","og_locale":"en_US","og_type":"article","og_title":"Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com","og_description":"On Sunday, January 17th, Jeremy Palmer and I presented Video: Biggest Affiliate Marketing Opportunity Since Google at Affiliate Summit West 2010. The presentation covered a number of video marketing information and essentials such as: Online Video Statistics YouTube Statistics Why Use Video Marketing? Equipment Requirements Optional Equipment Making Your Video Creating a YouTube Channel Uploading [&hellip;]","og_url":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/","og_site_name":"RosalindGardner.com","article_publisher":"https:\/\/www.facebook.com\/RosalindGardnerOnline?ref=hl","article_author":"https:\/\/www.facebook.com\/RosalindGardnerOnline","article_published_time":"2010-01-23T17:03:43+00:00","article_modified_time":"2022-11-24T22:10:56+00:00","og_image":[{"url":"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png"}],"author":"Rosalind Gardner","twitter_card":"summary_large_image","twitter_creator":"@rosalindgardner","twitter_site":"@rosalindgardner","twitter_misc":{"Written by":"Rosalind Gardner","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/","url":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/","name":"Affiliate Summit West 2010: Video Presentation Summary - RosalindGardner.com","isPartOf":{"@id":"https:\/\/rosalindgardner.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage"},"image":{"@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage"},"thumbnailUrl":"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png","datePublished":"2010-01-23T17:03:43+00:00","dateModified":"2022-11-24T22:10:56+00:00","author":{"@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f"},"breadcrumb":{"@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#primaryimage","url":"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png","contentUrl":"https:\/\/rosalindgardner.com\/images\/Flip-video-camcorder.png"},{"@type":"BreadcrumbList","@id":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-west-2010-video-presentation-summary\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rosalindgardner.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Affiliate Summit West 2010: Video Presentation Summary"}]},{"@type":"WebSite","@id":"https:\/\/rosalindgardner.com\/blog\/#website","url":"https:\/\/rosalindgardner.com\/blog\/","name":"RosalindGardner.com","description":"Learn Blogging &amp; Affiliate Marketing with Rosalind Gardner","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rosalindgardner.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/e1a2787f4571b58c05f7c8cd6a98fa9f","name":"Rosalind Gardner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rosalindgardner.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/76d7f9fe48227e9a6f4b6c1d3f786941?s=96&d=mm&r=g","caption":"Rosalind Gardner"},"description":"Super affiliate, blogger, and speaker, Rosalind is best known for her affiliate marketing training in the Super Affiliate Handbook: How I made $436,797 in One Year Selling Other Peoples' Stuff Online. You can connect with her on Facebook.","sameAs":["https:\/\/rosalindgardner.com\/blog\/sah","https:\/\/www.facebook.com\/RosalindGardnerOnline","https:\/\/www.pinterest.ca\/rosalindgardner\/","https:\/\/x.com\/rosalindgardner","https:\/\/www.youtube.com\/user\/rosalindgardner"],"url":"https:\/\/rosalindgardner.com\/blog\/author\/rosalindgardner\/"}]}},"_links":{"self":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts\/5561"}],"collection":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/users\/577"}],"replies":[{"embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/comments?post=5561"}],"version-history":[{"count":0,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/posts\/5561\/revisions"}],"wp:attachment":[{"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/media?parent=5561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/categories?post=5561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rosalindgardner.com\/blog\/wp-json\/wp\/v2\/tags?post=5561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}