{"id":5879,"date":"2010-07-09T13:48:29","date_gmt":"2010-07-09T22:48:29","guid":{"rendered":"http:\/\/rosalindgardner.com\/blog\/?p=5879"},"modified":"2015-07-22T16:44:34","modified_gmt":"2015-07-22T23:44:34","slug":"mobile-browser-usage-on-the-increase","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/mobile-browser-usage-on-the-increase\/","title":{"rendered":"Mobile Browser Usage on the Increase"},"content":{"rendered":"

comScore, Inc. released a report today about key trends in the U.S. mobile phone industry during the 3-month period ending May 2010.<\/p>\n

Browser usage and accessing of social networking sites and blogs increased relative to the preceding three-month average – between 2.3 and 2.6% respectively.<\/p>\n

That's good news for us bloggers!<\/p>\n

Here's the Mobile Content Usage explanation & chart published by Comscore.<\/p>\n

65.2 percent of U.S. mobile subscribers used text messaging on their mobile device in May, up 1.4 percentage points versus the prior three month period, while browsers were used by 31.9 percent of U.S. mobile subscribers (up 2.3 percentage points). Subscribers who used downloaded applications comprised 30.0 percent of the mobile audience, representing an increase of 2.1 percentage points from the previous period. Accessing of social networking sites or blogs also saw significant growth, increasing 2.6 percentage points to 20.8 percent of mobile subscribers.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
Mobile Content Usage<\/strong>
\n3 Month Avg. Ending May 2010 vs. 3 Month Avg. Ending Feb. 2010<\/strong>
\nTotal U.S. Age 13+<\/strong>
\nSource: comScore MobiLens<\/strong><\/td>\n<\/tr>\n
<\/td>\nShare (%) of Mobile Subscribers<\/strong><\/td>\n<\/tr>\n
Feb-10<\/strong><\/td>\nMay-10<\/strong><\/td>\nPoint Change<\/strong><\/td>\n<\/tr>\n
Total Mobile Subscribers <\/em><\/td>\n100.0%<\/em><\/td>\n100.0%<\/em><\/td>\nN\/A<\/em><\/td>\n<\/tr>\n
Sent text message to another phone<\/td>\n63.8%<\/td>\n65.2%<\/td>\n1.4<\/td>\n<\/tr>\n
Used browser<\/td>\n29.6%<\/td>\n31.9%<\/td>\n2.3<\/td>\n<\/tr>\n
Used downloaded apps<\/td>\n27.9%<\/td>\n30.0%<\/td>\n2.1<\/td>\n<\/tr>\n
Played games<\/td>\n21.8%<\/td>\n22.5%<\/td>\n0.7<\/td>\n<\/tr>\n
Accessed social networking site or blog<\/td>\n18.2%<\/td>\n20.8%<\/td>\n2.6<\/td>\n<\/tr>\n
Listened to music on mobile phone<\/td>\n13.1%<\/td>\n14.3%<\/td>\n1.2<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

About comScore<\/strong>
\ncomScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com\/companyinfo<\/a><\/strong>.<\/p><\/blockquote>\n

You can read the full press release here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

comScore, Inc. released a report today about key trends in the U.S. mobile phone industry during the 3-month period ending May 2010. Browser usage and accessing of social networking sites and blogs increased relative to the preceding three-month average – between 2.3 and 2.6% respectively. That’s good news for us bloggers! Here’s the Mobile Content […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1229],"tags":[896,894,895],"yoast_head":"\nMobile Browser Usage on the Increase - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/mobile-browser-usage-on-the-increase\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Browser Usage on the Increase - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"comScore, Inc. released a report today about key trends in the U.S. mobile phone industry during the 3-month period ending May 2010. 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