{"id":589,"date":"2007-04-23T17:33:05","date_gmt":"2007-04-24T00:33:05","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/categorically-crazy\/"},"modified":"2022-11-27T17:43:37","modified_gmt":"2022-11-28T01:43:37","slug":"categorically-crazy","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/categorically-crazy\/","title":{"rendered":"Categorically Crazy?"},"content":{"rendered":"

\"\"OK, I may be ‘nuts', categorically crazy even. <\/strong><\/p>\n

I spent the better part of a day revising and adding categories to the NPT blog, assigning about one-third of almost 600 posts into 8 ‘parent' categories and 27 ‘child' categories. <\/p>\n

I placed a “Site Map<\/a>” above the category list, which displays only the parent categories. <\/p>\n

Why am I being so picky about a category list?<\/p>\n

Well, here are 6 primary reasons<\/strong> you too might want to go ‘categorically crazy'.<\/p>\n

    \n
  1. Logical organization of site content helps visitors (who have little patience and short attention spans) find what they want faster<\/strong>.<\/li>\n
  2. When visitors find what they want faster, they stay on your site longer<\/strong> (increased ‘stickiness') and will visit again. <\/li>\n
  3. Longer visits increases exposure to products<\/strong>, resulting in higher conversion to sales<\/strong>.\n\t<\/li>\n
  4. Sites that are ‘sticky' gethigher search engine rankings<\/strong> and thus still MORE visitors and MORE sales.<\/li>\n
  5. WordPress will assign a catgory ‘slug' (or you can choose your own) that displays in the address bar. For example, my “How to Get Traffic<\/a>” URL is “website-traffic\/” and each sub-category also includes that ‘slug'. Those keywords are great search engine fodder, especially when the post content relates appropriately to the category.<\/li>\n
  6. Increasing the number of categories also increases the number of feeds<\/strong>. Having more narrow niche-specific feeds may increase the number of feed subscribers, which then encourages repeat site visits and therefore even more sales<\/strong>.<\/li>\n<\/ol>\n

    Gee… give your visitors what they want, and they'll respond in kind. <\/p>\n

    Crazy, eh? \ud83d\ude42 <\/p>\n

    Here are a few suggestions to help you go categorically crazy yourself… <\/p>\n