{"id":648,"date":"2007-07-13T11:49:38","date_gmt":"2007-07-13T18:49:38","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/affiliate-summit-presentation-notes\/"},"modified":"2022-11-24T14:10:51","modified_gmt":"2022-11-24T22:10:51","slug":"affiliate-summit-presentation-notes","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-presentation-notes\/","title":{"rendered":"Affiliate Summit Presentation Notes"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/rosalindgardner.com\/images\/list.jpg\"   style=\"float: left; padding: 0px 10px 10px 0px\" border=\"0\"\/>The PowerPoints from Affiliate Summit have been uploaded to the official <a href=\"https:\/\/rosalindgardner.com\/blog\/affiliatesummit\" target=\"new\" rel=\"noopener\">AffiliateSummit site<\/a>. <\/p>\n<p>However, the PowerPoint for the &#8220;<strong>What SUPER Affiliates Want<\/strong>&#8221; discussion panel consists of only 3 pages, so I'm posting our presentation notes here on the NPT blog. You may find them somewhat cryptic, but I'm sure you'll get the idea. \ud83d\ude42 <!--more--><\/p>\n<h3>Recruitment<\/h3>\n<p><strong>Agreements<\/strong><\/p>\n<ul>\n<li>All necessary info upfront<\/li>\n<li>No hidden restrictions<\/li>\n<li>No exclusivity clauses<\/li>\n<li>Advance notification of changes<\/li>\n<li>Parasite-free<\/li>\n<li>Reasonable eligibility requirements &#8211; Avoid geographic exclusions<\/li>\n<\/ul>\n<p><strong>PPC & Trademark Bidding<\/strong><\/p>\n<ul>\n<li>PPC bidding permitted<\/li>\n<li>Suggested keyword lists<\/li>\n<li>Don't compete with affiliates<\/li>\n<li>Trademark bidding permitted or terms negotiated<\/li>\n<\/ul>\n<h3>Merchant Site<\/h3>\n<ul>\n<li>Professional appearance<\/li>\n<li>Functional &#8211; no broken links<\/li>\n<li>REAL testimonials<\/li>\n<li>Excellent customer service<\/li>\n<li>No traffic leakage<\/li>\n<\/ul>\n<h3>Affiliate Program<\/h3>\n<p><strong>Payment Schemes &#038; Commissions<\/strong><\/p>\n<ul>\n<li>Choices &#8211; PPC, fixed amount, %, lead<\/li>\n<li>Negotiable<\/li>\n<li>Two-Tier Programs<\/li>\n<li>Commissions  &#8211; fair, high (higher than competition)<\/li>\n<li>Lifetime, recurring<\/li>\n<li>Bonuses and incentives (rate increases for volume)<\/li>\n<li>Long-lasting Cookies<\/li>\n<li>Return Days &#8211; Provide info on chargebacks<\/li>\n<\/ul>\n<p><strong>Statistics Reporting &#038; Tracking <\/strong><\/p>\n<ul>\n<li>Real-time reporting<\/li>\n<li>Sales Notifications<\/li>\n<li>Conversion ratios<\/li>\n<li>SID tracking<\/li>\n<li>Product-level reporting<\/li>\n<li>Downloadable data, or API<\/li>\n<\/ul>\n<p><strong>Payouts<\/strong><\/p>\n<ul>\n<li>Low minimums<\/li>\n<li>more frequent<\/li>\n<li>Payment Options &#8211; check, PayPal, wire transfer, direct deposit<\/li>\n<li>On-time every time!<\/li>\n<\/ul>\n<p><strong>Creative<\/strong><\/p>\n<ul>\n<li>Good selection of text, banner, HTML, javascript, dynamic, video<\/li>\n<li>Exclusive<\/li>\n<li>Fresh and updated regularly<\/li>\n<li>Easy access to creative<\/li>\n<li>Allow deep-linking<\/li>\n<li>TEST for accuracy<\/li>\n<li>Datafeeds &#8211; choice of full or partial,  appropriate category breakdowns, dynamic<\/li>\n<\/ul>\n<h3>Relationship Maintenance &#038; Enhancement<\/h3>\n<p><strong>Communication<\/strong><\/p>\n<ul>\n<li>Dedicated account reps<\/li>\n<li>Availabilty by phone, email, IM (according to affiliate preference)<\/li>\n<li>Also consider discussion forums, attending conferences<\/li>\n<li>Rapid response to affiliate queries<\/li>\n<li>NO spam<\/li>\n<li>Product Notices &#8211; allow affiliates to select \/ de-select notification categories<\/li>\n<li>Advance notification link\/product\/program\/commission changes or discontinuance<\/li>\n<\/ul>\n<p><strong>Product\/Merchant Info<\/strong><\/p>\n<ul>\n<li>Best-seller info<\/li>\n<li>Customer demographics<\/li>\n<\/ul>\n<p><strong>Training &#038; Information<\/strong><\/p>\n<ul>\n<li>Show affiliates how to implement scripts \/ datafeeds or make it super simple;<\/li>\n<li>Newsletter &#8211; real info, not just more product notices<\/li>\n<\/ul>\n<hr \/>\n<p><img decoding=\"async\" src=\"https:\/\/rosalindgardner.com\/images\/affiliate-manager-course.jpg\"  hspace=\"5\" vspace=\"5\" align=\"left\"\/>If YOU are an affiliate manager or online merchant with an affiliate program who wants to increase affiliate program sales, I can\u00e2\u20ac\u2122t recommend any better training than Affiliate Classroom\u00e2\u20ac\u2122s, &#8220;<a href=\"https:\/\/rosalindgardner.com\/go\/accertifed\" rel=\"nofollow noopener\" onMouseOut=\"window.status=''; return true\" onMouseOver=\"window.status='';  return true\" target=\"new\"><strong>The Affiliate Manager &#8211; 1st Edition<\/strong><\/a>&#8220;. Small price to pay for HAPPY affiliates and HUGE returns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The PowerPoints from Affiliate Summit have been uploaded to the official AffiliateSummit site. However, the PowerPoint for the &#8220;What SUPER Affiliates Want&#8221; discussion panel consists of only 3 pages, so I&#8217;m posting our presentation notes here on the NPT blog. You may find them somewhat cryptic, but I&#8217;m sure you&#8217;ll get the idea. \ud83d\ude42<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[642],"tags":[103,393,657],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Summit Presentation Notes - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/affiliate-summit-presentation-notes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Summit Presentation Notes - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"The PowerPoints from Affiliate Summit have been uploaded to the official AffiliateSummit site. 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