{"id":6906,"date":"2011-02-28T04:07:36","date_gmt":"2011-02-28T12:07:36","guid":{"rendered":"http:\/\/rosalindgardner.com\/blog\/?p=6906"},"modified":"2019-02-13T11:25:32","modified_gmt":"2019-02-13T19:25:32","slug":"the-death-of-bum-marketing","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/the-death-of-bum-marketing\/","title":{"rendered":"The Death of Bum Marketing"},"content":{"rendered":"

\"\"I think it is very likely that what has become known as Bum Marketing is doomed to die a dismal death in the near future. <\/strong><\/p>\n

What is Bum Marketing?<\/strong><\/h3>\n

Bum Marketing is a strategy used to generate affiliate commissions through distribution of articles written specifically to rank highly for low-competition keywords.<\/p>\n

The method was promoted as an easy way for beginners to make money online without having to invest much money, time or effort.<\/p>\n

SO easy in fact that a ‘homeless bum' could do it from the local library! (Ya right).<\/p>\n

How does Bum Marketing work?<\/h3>\n
    \n
  1. Do extensive keyword research<\/a> to find low competition niche markets and products with moderate to high demand.<\/li>\n
  2. Find a product or service that can be promoted to that niche through an affiliate program.<\/li>\n
  3. Write scads of articles following a keyword density formula designed to get top search engine rankings quickly.<\/li>\n
  4. Submit those articles to popular article directories.<\/li>\n<\/ol>\n

    The objective being to get readers of those articles to visit your site for more information about the product or to have them opt-in to a list through a squeeze page.<\/p>\n

    Why is Bum Marketing Dead?<\/h3>\n

    Google's latest algorithm change<\/a>, Farmer, spells death for Bum Marketing sites in the same way as crappy, useless Adsense sites were targeted in past algorithm changes. <\/p>\n

    Chris Knight of the uber-popular EzineArticles article directory made the following comments in his Search Engine Algorithm Changes<\/a> post about the site's traffic on February 26, 2011:<\/p>\n

    \nLast month, we served 57 million unique visitors. Next month, that number may be in half. <\/p><\/blockquote>\n

    and..<\/p>\n

    Traffic was down 11.5% on Thursday and over 35% on Friday. In our life-to-date, this is the single most significant reduction in market trust we\u00e2\u20ac\u2122ve experienced from Google.<\/p><\/blockquote>\n

    By result, Chris is having to implement a number of changes to his article directory to ward off potential spammers, i.e. bum marketers. Some of those changes include:<\/p>\n