{"id":695,"date":"2007-09-19T08:42:44","date_gmt":"2007-09-19T15:42:44","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/roi-vs-the-bottom-line\/"},"modified":"2019-02-14T14:57:28","modified_gmt":"2019-02-14T22:57:28","slug":"roi-vs-the-bottom-line","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/roi-vs-the-bottom-line\/","title":{"rendered":"ROI vs. the Bottom Line"},"content":{"rendered":"

I had a really good chuckle over a comment made by Bob about ROI (return on investment) on the PPC Classroom blog in response to the “#1 Question: How Much Did Jeremy SPEND?<\/strong>” post. <\/p>\n

The post reports Jeremy's earnings as follows:<\/p>\n

EARNINGS<\/strong>: Slightly Over $1.4 Million
\nPPC SPEND<\/strong>: Slightly Over $560,000
\nGross Profit<\/strong>: $837,465
\nROI<\/strong>: 147%!<\/p>\n

Bob's comment went as follows:<\/p>\n

OK, set me straight here. His advertising costs are 40% of his gross income. For some one of his experience isn\u00e2\u20ac\u2122t this a bit high?<\/p>\n

I\u00e2\u20ac\u2122m just small fry but my advertising costs are consistently around 35% of my Gross. This is better than what he\u00e2\u20ac\u2122s doing.<\/p>\n

It\u00e2\u20ac\u2122s the middle of the month and right now my ROI is at 197%. And generally it gets better towards the end of the month.<\/p>\n

Last month my advertising ran at just over 28% of gross. My ROI was 255%. If Jeremy has such a great sytem why isn\u00e2\u20ac\u2122t he running well over 200% ROI.<\/p>\n

I\u00e2\u20ac\u2122m only dealing with gross income in the $2500 range. But its all relevant. If I do what Jeremy is doing I am going to loose [<\/em>sic<\/em>] money.<\/p>\n

If I\u00e2\u20ac\u2122m wrong, set me straight.<\/p>\n

Also, how much of his profit does he use to increase his advertising budget each month?<\/p><\/blockquote>\n

OK, Bob wanted to be ‘set straight', so here goes… <\/strong><\/p>\n

Bob's runs an ROI of between 197 and 255 percent, where Jeremy's is a paltry 147%.<\/p>\n

Bob is ‘dealing with gross income in the $2500 range', whereas Jeremy made over 1.4 million last year. <\/p>\n

Bob's advertising costs are consistently around 35% of gross that means his net was approximately $1625.00 last year – whereas Jeremy's was $837,465.<\/p>\n

“Better than what he's doing…” and “lose money”. HUH?<\/strong> <\/p>\n

I'm not sure what Bob has been smoking or which version of new math he's practicing – but those conclusions are just warped and WRONG.<\/p>\n

Producing an ROI of 200% is easy<\/em> when you sell only one or two products. <\/p>\n

Most affiliates would be extremely fortunate to produce an ROI of 147% if they were selling hundreds<\/em> of products like Jeremy does. Just try getting a 147% return from the bank or the stock market!<\/p>\n

Sure, ROI is a big factor to consider when you start<\/em> promoting a product and want to make sure that you are making a profit, or when you start tweaking your ads and site to improve your ROI. <\/p>\n

But once you've confirmed that you're making a good profit on a promotion, it's time to work on increasing the bottom line<\/strong> and move on to the next profitable promotion.<\/p>\n

Bob's primary concern should be to increase his PROFITS – not maintain a high ROI – 'cause $1625 won't cover groceries, let alone pay either the mortgage or health insurance for the year.<\/strong><\/p>\n

To access the PPC Classroom blog and other info regarding the course, go to PPC Classroom now and enter your name and email address. <\/p>\n[tags]PPC Classroom, ROI, profit, Jeremy Palmer[\/tags]\n","protected":false},"excerpt":{"rendered":"

I had a really good chuckle over a comment made by Bob about ROI (return on investment) on the PPC Classroom blog in response to the “#1 Question: How Much Did Jeremy SPEND?” post. The post reports Jeremy’s earnings as follows: EARNINGS: Slightly Over $1.4 Million PPC SPEND: Slightly Over $560,000 Gross Profit: $837,465 ROI: […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1224],"tags":[],"yoast_head":"\nROI vs. the Bottom Line - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/roi-vs-the-bottom-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ROI vs. the Bottom Line - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"I had a really good chuckle over a comment made by Bob about ROI (return on investment) on the PPC Classroom blog in response to the “#1 Question: How Much Did Jeremy SPEND?” post. 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