{"id":699,"date":"2007-09-25T18:07:39","date_gmt":"2007-09-26T01:07:39","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/google-slap-or-salvation\/"},"modified":"2012-05-03T15:11:46","modified_gmt":"2012-05-03T22:11:46","slug":"google-slap-or-salvation","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/google-slap-or-salvation\/","title":{"rendered":"Google Slap or Salvation?"},"content":{"rendered":"

I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially<\/em>“.<\/p>\n

Well, if you've been staying abreast Google's landing page quality guidelines – which some refer to as a ‘Google Slap' – you're aware that according to a September 18th Inside Adwords post<\/a>, another set of changes was made one week ago that promises to penalize arbitrage sites<\/strong> ‘that are designed for the sole purpose of showing ads'.<\/p>\n

So, why did I say ‘when Google finally gets serious<\/em>‘ about dumping the arbitragers? Well, in the same post they go on to say… <\/p>\n

If we receive user complaints about ads<\/strong> for the types of websites listed above, the advertisers of those websites may not be allowed to continue running AdWords ads for those websites.<\/em><\/p>\n

Which explains why 6 out of 8 Adwords I clicked while doing research for my article still<\/em> ended up on garbage arbitrage sites. Google won't get rid of them – their visitors are expected to report the useless sites and help Google clean up its own act. <\/p>\n

Sheesh – I suspect that the amount arbitragers spend on Adwords is so good that it's worth it to Google to keep wasting their visitors' valuable time for as long as they can. <\/p>\n

That's a huge issue, but a bigger issue <\/strong>is that these bad actors cause ad prices to be ridiculously and unecessarily high, sometimes pushing real content-publishing affiliates out of the PPC game. <\/p>\n

If you're affected as either a visitor or an affiliate, start making a list of arbitragers that show up under your chosen terms and start reporting them to Google. Let's free up some space and make the ‘net a better place.<\/p>\n

BTW, more than just arbitrage sites are being targeted. Visit the Inside Adwords<\/a> blog to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"

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