{"id":826,"date":"2009-07-28T09:22:05","date_gmt":"2009-07-28T19:22:05","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/?p=826"},"modified":"2019-03-10T14:34:50","modified_gmt":"2019-03-10T21:34:50","slug":"keep-your-site-looking-fresh-even-when-you-dont-update-for-years","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/keep-your-site-looking-fresh-even-when-you-dont-update-for-years\/","title":{"rendered":"Keep Your Site Looking Fresh Even if You Don’t Update … for Years!"},"content":{"rendered":"

Getting the following message from a reader was definitely one of those “Uh Oh” moments.<\/p>\n

Hi. Just to let you know that your homepage of 101date.com<\/a> says “What's hot in 2006<\/strong>“. I'm sure 2006 was a very hot year, but what's the temperature going to be like in 2009? – that's what I want to know.<\/p>\n

I'm half way through your affiliate book<\/a> – Fan-Bloody-Tastic, I cannot put it down.<\/p>\n

Anyway, must fly, it's been a pleasure.<\/p>\n

Ian.<\/p><\/blockquote>\n

Thank goodness for readers like Ian!!!<\/p>\n

Placing dates on your site is a VERY effective technique for improving sales conversions, unless<\/em> those dates happen to be very, VERY old.<\/p>\n

So, I corrected the faux pas immediately, and made it look like this:<\/p>\n

\n

\"\"<\/p>\n<\/div>\n

Of course, that will be all well and good until 2010 rolls along and I forget again to update the text. <\/p>\n

There is a fix however. Embed a date script, just as you would use in the footers of your sites to create the Copyright \u00c2\u00a9 (current year) text.<\/p>\n

Here's the script:<\/p>\n

<script language=”JavaScript”><!– Begin
\nvar time=new Date();
\nvar year=time.getYear();
\nif ((navigator.appName == “Microsoft Internet Explorer”) && (year < 2000))
\nyear=”19″ + year;
\nif (navigator.appName == “Netscape”)
\nyear=1900 + year;
\ndocument.write(year + “<\/left>”);
\n\/\/ End –>
\n<\/script><\/p><\/blockquote>\n

So, there… now you can plan to party hearty on New Year's Eve without having to worry about changing all those dates at midnight. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Getting the following message from a reader was definitely one of those “Uh Oh” moments. Hi. Just to let you know that your homepage of 101date.com says “What’s hot in 2006“. I’m sure 2006 was a very hot year, but what’s the temperature going to be like in 2009? – that’s what I want to […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1222],"tags":[577,578,980,79],"yoast_head":"\nKeep Your Site Looking Fresh Even if You Don't Update ... for Years! - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/keep-your-site-looking-fresh-even-when-you-dont-update-for-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep Your Site Looking Fresh Even if You Don't Update ... for Years! - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"Getting the following message from a reader was definitely one of those “Uh Oh” moments. 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