{"id":890,"date":"2008-04-18T07:38:48","date_gmt":"2008-04-18T15:38:48","guid":{"rendered":"http:\/\/www.rosalindgardner.com\/blog\/email-marketing-a-case-for-text-newsletters\/"},"modified":"2011-04-03T12:19:22","modified_gmt":"2011-04-03T21:19:22","slug":"email-marketing-a-case-for-text-newsletters","status":"publish","type":"post","link":"https:\/\/rosalindgardner.com\/blog\/email-marketing-a-case-for-text-newsletters\/","title":{"rendered":"Email Marketing: A Case for Text Newsletters"},"content":{"rendered":"

Here's a comment that I received from Ron Schmidt last week on our Support Desk… <\/p>\n

I wanted the newsletter but I couldn't read it in the HTML code in which it was received. Please resend the newsletter. Thanks. <\/p><\/blockquote>\n

UGH. <\/p>\n

I do<\/em> know better than to send out my newsletters only in HTML format, but the truth is that I've gotten lazy over the past several months — assuming that everyone accepts HTML newsletters now. Well, you know what they say about assuming anything… and in this case the only *ss is me. \ud83d\ude42<\/p>\n

What is really<\/em> dumb is that I often neglect to include a link to the blog entry where the latest newsletter is posted.<\/p>\n

So, to make matters right, from now on I'll send my email newsletters either in both HTML and text formats, or as text only. It's not like that's hard to do using the Aweber autoresponder interface<\/a>… it's actually incredibly easy.<\/p>\n

And although Ron's message made a significant impression, the following email that I received just a few days later, really brought the point home…<\/p>\n

<?xml version=”1.0″ encoding=”UTF-8″?><affiliate_transaction>
\n<kagiAffiliate>myaffiliateaccountname<\/kagiAffiliate><transaction_id>CH21UVFKTG4G&
\nlt;\/transaction_id><customer_ip_address>77.195.xx.161<\/customer_ip_address><total_
\nsale_currency>EUR<\/total_sale_currency><total_sale_amount>23.92<\/total_sale_amount
\n><products><product_detail><product_name>ProductName__Standard_Edition<\/prod
\nuct_name><product_quantity>1<\/product_quantity><product_currency>USD<\/produc
\nt_currency><product_price>29.95<\/product_price><\/product_detail><product_det
\nail><product_name>VAT_France_EU372000052_TVA<\/product_name><product_quantity>1&
\nlt;\/product_quantity><product_currency>USD<\/product_currency><product_price>5.8
\n7<\/product_price><\/product_detail> <\/products> <\/affiliate_transaction>
\n<human_readable_note>You are the affiliate for a transaction that was recently processed. The above XML provides the transaction details. The affiliate fee earned from
\nthis transaction will bedisplayed in the monthly payment data
\nfile.vh1200<\/human_readable_note><\/xml><\/p><\/blockquote>\n

My favorite part of the above email is the ‘human readable note'. Did you<\/em> see it? \ud83d\ude42<\/p>\n

Anyway… point taken. <\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s a comment that I received from Ron Schmidt last week on our Support Desk… I wanted the newsletter but I couldn’t read it in the HTML code in which it was received. Please resend the newsletter. Thanks. UGH. I do know better than to send out my newsletters only in HTML format, but the […]<\/p>\n","protected":false},"author":577,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[34],"tags":[333,611,89,1278],"yoast_head":"\nEmail Marketing: A Case for Text Newsletters - RosalindGardner.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosalindgardner.com\/blog\/email-marketing-a-case-for-text-newsletters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing: A Case for Text Newsletters - RosalindGardner.com\" \/>\n<meta property=\"og:description\" content=\"Here's a comment that I received from Ron Schmidt last week on our Support Desk… I wanted the newsletter but I couldn't read it in the HTML code in which it was received. 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