RosalindGardner.com

Learn Blogging & Affiliate Marketing with Rosalind Gardner

Google Slap or Salvation?

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I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially“.

Well, if you've been staying abreast Google's landing page quality guidelines – which some refer to as a ‘Google Slap' – you're aware that according to a September 18th Inside Adwords post, another set of changes was made one week ago that promises to penalize arbitrage sites ‘that are designed for the sole purpose of showing ads'.

So, why did I say ‘when Google finally gets serious‘ about dumping the arbitragers? Well, in the same post they go on to say… [Read more…]

The Power of PPC, Proprietary Software and Rosalind’s PPC Classroom Bonuses

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PPC ClassroomSeptember 25th, 2007 marks the launch of PPC Classroom, Jeremy Palmer and Anik Singal's mega PPC marketing training course.

I'm excited about the scope of this course and am looking forward to attending it myself. But I'm especially excited for those who have not yet have added pay per click advertising to their marketing efforts and want to learn more about it.

To that end, I've detailed some essential points regarding PPC marketing and the training course as follows:

  • The Power of PPC Marketing
  • Pay-Per-Click Training Program
  • PPC Classroom Course Contents
  • You'll Get Proprietary PPC Software & More
  • Rosalind's PPC Classroom Bonus Offers
  • Check out the FREE PPC Classroom video!

At very least, be sure check out the video to get some valuable research tips and to see one of Jeremy's affiliate site landing pages.

Just enter your name and email address into the form on the right side of the PPC Classroom landing page to access the Free video.

[tags]PPC Classroom, Anik Singal, Jeremy Palmer, PPC, pay per click marketing[/tags]

ROI vs. the Bottom Line

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I had a really good chuckle over a comment made by Bob about ROI (return on investment) on the PPC Classroom blog in response to the “#1 Question: How Much Did Jeremy SPEND?” post.

The post reports Jeremy's earnings as follows:

EARNINGS: Slightly Over $1.4 Million
PPC SPEND: Slightly Over $560,000
Gross Profit: $837,465
ROI: 147%!

Bob's comment went as follows: [Read more…]

September Emerging as “PPC month” for Affiliates

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Although SpeedPPC was released in July, I've just accessed a copy and will be writing a thorough review within the next couple of weeks.

From what I've seen so far however, it is a brilliant tool for intermediate and advanced search affiliates as well as content publishers who use pay per click search marketing to drive traffic to their affiliate sites.

I advise new affiliates to wait before purchasing this product, as it requires a good understanding of PPC marketing prior to use.

Among the many benefits, the software allows users to track on many levels including on the keyword, ad group and the ad source – the benefit of which is the ability to dramatically improve conversion rates and lower advertising costs.

The biggest advantage of this stand-alone software is fast campaign building, hence the name – SpeedPPC.

Although my full review won't be ready for a couple of weeks, I convinced Jay Stockwell, SpeedPPC's developer, to make SpeedPPC available to NPT readers for a SIZEABLE $100 discount, available only through the link below.

Check out SpeedPPC now.

Also on the PPC front, my buddies Anik Singal and Jeremy Palmer have combined forces to teach a PPC marketing course at PPCClassroom, scheduled to start on September 25th.

Unlike SpeedPPC, I do HIGHLY recommend this course for new affiliates, 'cause without PPC marketing, your online marketing is just a shot in the dark.

Jeremy, if you aren't already aware, is THE search affiliate, earning 1.4 MILLION dollars in one year doing only search marketing. (I keep telling him that he would more than double his income if he'd only build a few lists… 🙂

Anyway, Jeremy has the edge on this game like no one else, and he spills a few beans about how to “Find Your First 6-Figure Niche for Pay-Per-Click Marketing” in a video on the site.

To see the video, visit PPC Classroom and enter your details.

Happy PPCing!

[tags]PPC, ppc marketing, pay per click, affiliate, affiliate marketing, Speed PPC, PPC Classroom[/tags]

Is it Link Building or Spamming?

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I received the following question about link-building practices from Richard, an NPT reader:

“I am new at this and I have put much time and effort into research and learning. I have bought several books and programs including NetProfitsToday (the Super Affiliate Handbook). I've also signed up for your newsletter and am enrolled as an Affiliate.

I recently read a strategy put forth by a “guru” (ugh!), one that I had become to consider one of the more reputable, better respected “professionals” in the business (I think you have even referred to him several times).

One of his suggestions for getting traffic to your site was to join forums and blogs whose topics were related you your sites subject matter and to post even generic responses to a previous post.

He put forth that if you didn't have substantial knowledge to post a meaningful response, you would post something like “You have made a very good point” or “Thanks for the information, I didn't know that was the case” etc.

Obviously if you do have knowledge of the subject matter you would make a more meaningful response.) Of course you would do this with links(s) to your website(s) in your signature.

Is this considered “spam”?

Please check out today's article for my response to Richard on this topic.

AWeber Live Webinars

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Aweber logoOne of the biggest mistakes affiliates make is that they aren't building subscriber lists – and the main reason (excuse) appears to be that figuring out how to build an autoresponder series is either too much work or too confusing.

Well, no more excuses.

Whether you're just starting your site and need to know how to begin building your opt-in list, or you're want to learn more powerful email marketing techniques, you should check out Aweber's Live Webinars.

Aweber is holding one live webinar per week and those taking place over the next few weeks, include:

  • How To Get Started (x2)
  • Create and Send Effective Email Newsletters
  • Get More Subscribers With Optimized Opt-In Forms

The webinars are free and include a toll-free telephone call. Sign up for Aweber's Live Webinars today!

[tags]email marketing, Aweber, autoresponder, list building[/tags]

Microsoft adCenter Adds Negative Keyword at Campaign Level

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On Saturday June 23rd, Microsoft adCenter did an upgrade which expanded negative keyword management to the campaign level. This will make campaign management easier for those with numerous ad groups, as negative keywords added at the campaign level apply to all ad groups in the campaign.

Adding ‘negative keywords' to either your ad groups or your campaigns keeps your ads from being displayed to customers who are unlikely to click your ad – or conversely, to the click-happy crowd.

For example, because I want to attract singles who are willing to pay for dating site memberships to Sage-Hearts.com, I like to add the word ‘free' to my list of negative keywords, so those searching the web for ‘free dating sites' won't see or click on my ads.

BTW, Microsoft adCenter's new account promo is still in effect. Get started for only $5 and get a $50 credit for ad clicks.

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