Sometime ago, I sent out an email to my affiliate marketing and blogging students pointing to an article I’d posted about 3 fabulous food bloggers. The article took hours and hours of research before I could begin writing the profiles about those particular bloggers. BUT, due to a big mistake on my part, the post […]
Affiliate Marketing Mistake #9: Being Afraid of Email Marketing
Are YOU afraid of email marketing? Then think about this… how many emails do you get everyday day as a result of having signed up for newsletters about topics in which you are interested? Ten, 20, 50… 100? (I get WAY more than 100). Are you often curious enough about the topic discussed in certain […]
Reinventing Email Marketing: From Interruptive to Disruptive
Emails are an interruptive form of marketing. They are on the top with TV and radio ads when it comes to annoying customers. Month after month, these emails find themselves in trash bins of unsuspecting human beings who collectively select promotional mails and simply delete them. You do that too, don’t you? Darlene Ford of […]
280+ Words and Phrases to Avoid Spam Filters
Do you ever wonder how many of the emails you send to your newsletter subscribers get caught up in spam filters and junk mail folders? While checking my Gmail today, I was surprised to see how many marketers’ messages – to which I subscribed – were in the spam folder. A quick scan down the […]
The Best Day of the Week to Send Email
In response to the ‘How often should I post to my blog?‘ article, John A. asked: how did you decide to send out notifications on Tuesday, rather than, say, a Saturday or Sunday, when logic says more people would be at home? That is such a great question and the answer is pretty simple. The […]
Anti-Spam Legislation for those with Clients in Canada
You don’t have to be IN Canada to be subject to Canada’s new anti-spam legislation (Bill C28), which is going into effect one month from now, on July 1, 2014. The bill includes a “private right of action that will allow Canadian consumers and businesses to take civil action against those who violate the legislation”.[12] […]
The Biggest Secret To Killer Content Marketing With Videos
The people over at Moz.com (an inbound marketing software company) do a great video series called “Whiteboard Fridays.” Every Friday, they get up in front of the camera to talk about SEO-related topics and illustrate them on a whiteboard. To get a taste of what they do, please go to The fact that they’ve been […]
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