If you don't have a list, you're not in business. Simple as that.
That's why I'm always astonished to see affiliate sites without newsletter or ezine signup forms.
Like HOW do they get their visitors to REMEMBER their sites, let alone come back if they don't get their names and numbers?
Think of it like this. You're single and out of the blue you meet a nice-looking, seemingly sane ‘prospect'. So, do you let them walk away and ‘hope' you'll run into each other again, or do you trade names and numbers?
Well, if you don't get his or her details, chances are darned good that you'll NEVER see them again.
Don't let that happen to your potential customers.
Sign 'em up to your list with an offer of an 7-day ecourse, special report or discount coupons.
Then BUILD that relationship by staying in touch with a regular newsletter.
You're developing content for your site anyway, so either write more for your newsletter, or keep some of your private label rights articles aside to rework for your newsletter.
Let your subscribers get to know, like and trust you by regularly sending out good information on topics relevant to their interests.
Build that trust and they'll feel comfortable buying from you.
Make GREAT product recommendations and they'll remain your customers for a long time to come.
Fortunately, marketing via email is basically the least expensive way to market your site.
My favorite autoresponder, bar NONE, is Aweber. I've used their service since 1998, along with many others, and I've now switched all my lists over to Aweber.
Thanks for the tip Ros. This is in your book which I bought and thoroughly enjoyed. I think MyEnergyPal is one of your sites, but it doesn’t have a newsletter sign-up form. I’m confused!
Rosalind Gardner says
Sorry for the confusion. MyEnergyPal.com is actually my friend Ed’s site and has been left to rust for awhile. When he’s ready to make a go of it, I will insist that he use an Aweber autoresponder with the caveat that if he doesn’t, he won’t be getting any more help from me. I think it’s that important. 🙂
I just bought above affiliate web site on ebay.
Now how do I go about getting people to visit it and click to buy from this website? I’ extremely dumb when it comes to internet. If I’d an offline store I know I’d advertise in the newspaper and other zines. Besides paserbays will notice it and walk in to browse or buy.
Pls help me get started on it. Tks
Rosalind Gardner says
Have you read my book? That’s where most new affiliates start.
Man o man I love this blog !!! Thats a great tip Ros. always something to learn from you ros. I guess which is why I stick around your site. I find you helpful. Not like so many others who just grab the cash and run, You give back !! keep it up !!