Here is a question I received from Chris about the new FTC disclosure policy.
I have read the new FTC policy details, and it really seems that it could easily be applied to every single affiliate marketer. After all, we receive a commission (payment) for promoting a product.
Rosalind, do you intend to change or add to the disclosure policies on your websites? And, if so, do you have a good resource you could recommend for your readers? AutoWebLaw is a good product. But, it was created before this FTC policy.
Hope you have a fantastic New Year!
P.S. – I think your Blog Classroom Course is awesome!
Thanks for your question, Chris and to answer it…
Yes, I plan to add a disclosure policy to each of my affiliate sites in the near future and there are a couple of tools now available through WordPress and Disclosurepolicy.org
DisclosurePolicy.org was created and funded by PayPerPost and is a fill-in-the-blanks form that lets you build a disclosure policy that fits your specific circumstances.
The Disclosure Policy Plugin is a WordPress plugin into which the user supplies company names, keywords, and a statement about the nature of the relationship. If one of the keywords or a company name comes up in a post, the disclosure statement is shown at the end of the post.
As I find the second option obtrusive, I will use the statement generated by DisclosurePolicy.org and link to it from each page on the site.
Hope that helps!
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Andy Beard says
Thanks for the mention of my Disclosure Policy Plugin.
For Affiliate Disclosure what I tend to do is actually use a combination of a disclosure policy page on the site, plus a short disclosure statement linking to it at the bottom of each post. This is achieved with the “always display” option.
You can also include a copyright statement there at the same time.
The keyword functions were included for people with different usage, for instance someone writing paid posts might want to include slightly more details, flagged by a hidden comment, or declaring a relationship with an employer or major business interest.