Unless you are an affiliate who can afford to pay a fine of about £500,000 ($616,173 US at time of writing), you should read this. 🙂
The EU ePrivacy Directive passed last year went into effect on May 26th, 2012. Sites that are not in compliance are subject to the fine — and that doesn't just affect affiliates in EU countries.
A site in the U.S. that targets U.K. consumers will also have to comply with the new policy.
Basically, that means:
- You must inform visitors of the type of information the cookie captures and how long that information is kept.
How to comply
- Cookillian Provides extensible support for EU/UK compliance of the EC Cookie Directive (2009/136/EC), based on a visitor's location.
- EPrivacy Plug-in for Publishers from Affiliate Window (more complex than the other 2)
I was running Cookie Control on this website for purposes of example (see graphic below) and will HAVE to run it on my book sales site ASAP.
Although these directives are not currently mandated in North America and other regions, doesn't mean that you should consider implementing the practice.
Visit the ICO website for more information about the ePrivacy Directive and the new rules on cookies.