For the first few years after I started writing about Internet and affiliate marketing in 2001, I posted one article and sent out its corresponding newsletter to my email subscribers pretty much faithfully, every Tuesday.
Writing and publishing one article per week was all the time and energy I could devote to this blog, in order to leave time for my affiliate marketing efforts on 101Date.com.
Pushing myself to write more often would have resulted in lower quality content – of which Google does not approve. 🙂
In other words, low quality content results in lost readership which Google notices and then lowers your site's organic search result placement.
Writing weekly worked well for me as my readership / subscriber numbers grew steadily week by week.
Then life got in the way. Family, health and other issues made it impossible for me to write once a week. I've been lucky to be able to generate one worthwhile article per month over the past few years.
The result?
Stagnation.
As defined in by Dictionary.com/, stagnation is:
- the state or condition of stagnating, or having stopped, as by ceasing to run or flow:
- a foulness or staleness, as one emanating from a standing pool of water.
- a failure to develop, progress, or advance:
- the state or quality of being or feeling sluggish and dull:
Foul, failure, sluggish… UGH!
So, in 2015, how often should a blogger post articles to their site to achieve growth and happy pats from Google?
That depends on the blogger, their topic and their audience.
If you are motivated and have the time to write great quality content every day, I'd say do it.
Some bloggers choose to write short posts daily. Check out Seth Godin's blog – he gets tweeted over a thousand times every day for his pithy daily posts.
There is a downside to posting every day, however, especially if you've set up your autoresponder account to send out email notifications each time you post. Your readers will either get bored or overwhelmed with information.
Think about the last time you signed up for those “daily ____ tips”. How long did you keep that subscription? Two weeks, a month – 3 months at the outside? Now think about why you cancelled your subscription and apply that logic to your own content creation and delivery plan.
Daily posting may work well for jokes, quotes, inspirational notes and celebrity news, but it won't wash with the a dog training or fly-fishing site readership, who might need some time to digest the information you share.
If you can write good quality content every day, consider placing it in the WordPress queue for delivery every second day, twice a week or even weekly. You will be well-stocked with content for those times when you take a vacation or just need a break from writing.
So, how often do YOU blog and how's that schedule working out for you? Have you tried different posting frequencies?
As for me, I'm returning to my once-per-week-on-a-Tuesday plan… more often if the situation warrants. 🙂
Comments, questions or suggestions? Please leave a comment below!
Cheers,
