Is your Web copy easy to read and understand?
If sales conversions on your affiliate sites are low or few visitors respond to your requests, the problem may be that your message lacks clarity or simplicity.
To check your articles for reading ease and “grade level”, I recommend using a tool that incorporates the Flesch-Kincaid readability test.
The test checks the number of words in each sentence, and the number of syllables per word. Using shorter sentences and shorter words with fewer syllables will result in a higher score of “reading ease”. The best score is 100.
The “grade level” test uses the Gunning-Fog index to assess the grade school level of your writing.
For example, the sentence “Jane runs up the hill” is at a Grade 3 level, while this “The graduation writing assessment requirement (GWAR) is a systemwide requirement. The California State University system requires upper-division undergraduate students to demonstrate a level of writing proficiency which may be expected of college graduates” came in at 17.8, which I suppose is a sixth-year University level. 🙂
Up to this point, this article comes in at a Grade 9.4 level, which is equivalent to the what Reader's Digest offers its readers. Most surfers have low attention spans and read at grade levels between 7 and 9, which are the levels you should aim to hit in your articles.
To test your next article, I recommend that you use the free tool at “Textalyser.net“.
People won't act if they don't get the point.
To help your visitors get the point, improve the readability of your writing and help yourself to improved conversion rates in the process!