To celebrate my birthday (December 11th), Ed and I took a quick trip down to Leavenworth, Washington.
When we arrived, the streets were jam-packed with tourists and locals there for the Christmas Lighting Festival being held later in the day. As it was darned cold and somewhat windy, we took frequent advantage of what Ed called the ‘people warmers‘ which were placed at strategic intervals along Main Street. Whenever we stopped at one, we engaged in polite chat with others who were also crowding around the heaters.
However, despite the warmth, my ears were at risk of freezing and falling off, because I'd forgotten my hat at home. So, it was off to “The Hat Shop”, where I picked up the little red gem shown in the picture above right. 🙂
Well, so much for ‘polite chat'!
All of a sudden, we were talking with almost everyone we passed. Little kids stared and pointed; while adults smiled, laughed and called out ‘love the hat!' and ‘where'd you get it?'. Of course, there was immediate bonding with the many others who were also wearing weird and wonderful hats.
Just as my hat set me apart from the crowd and made others more inclined to stop and talk, you need to do the same with your Internet business and website.
In other words, your site has to be unique, or as I like to call it, YOU-nique.
And the best (and easiest) way to do that is just to be yourself.
For example, any reader who has read one or more of my articles on this blog will ‘get' who I am and what I'm about because of my writing style. And that style is all me because I write just like I talk — straight-up and direct. One of the nicest compliments I ever received was from a regular reader whom I met at a conference. He said
even if I hadn't seen you, I would have known it was you, just by listening to you talk!
Awesome… that's exactly what you want to hear!
So, if you spend time agonizing about how to write everything ‘just perfectly'… relax.
Tell it to a friend.
Then write it down just as you would say it.
By doing that exercise, you will come through in your writing, and your readers will connect with the real you which is the person they really want to know.
If you want to speak and write at the same time, check out Dragon NaturallySpeaking 10 Standard. I'm on my third edition of the software, and the latest version (10) is a vast improvement over earlier editions. Although you still have to ‘train' the software to recognize to your voice and it's nuances, much less training is involved with version 9. I bought it originally when I was having trouble typing because of the pain in my wrists (brought on by too much typing), but kept using even after they got better.
My question to you is… how much time does it take you to write your average blog post or article. Do you find it fun & easy or more like pulling teeth — and why?
Did you find this post informative and useful? If so, please share it with others! If you have a comment, question or suggestion, please leave a comment below!
Rosalind sounds very intelligent. Every blog which she send have something good to read. Wonderful post. In the tital of topic i found this topic would be related to Internet Marketing Lesson in a Hat and i have a small business of internet business. I thought may be you also get interested in that. Its a · Home based internet business . You don’t need to go outside, just stay in the home and work from there and get payed at high level.
You should continue to touch lives the way you have been doing.
Happy Birthday! i wish you many happy and rewarding years ahead.
Saleem Rana says
Happy Birthday, Rosalind.
Your YOU-nique hat certainly capped a wonderful birthday bash for you. Thanks for sharing your adventures.
david todd says
Happy Birthday Roz,
We met at Affiliate Summit and hope to see you there in 08.
How do we get updates on your marketing manual?
I like your sense of humor and roaming and work ethic and am trying to emulate your methods.
Lois S. says
Happy Birthday!!! I wish you all the best and many blessings in the coming year.
I recently bought your Super-Affilate Handbook eBook and I think it’s EXCELLENT. Many times in the past I would get overwhelmed with the details of what it takes to get a good website/business up and running, but after reading your ebook, I just updated my website and I’m in the process of implementing many more of your suggestions/recommendations. I’ve decided to take it one small step at a time, and so far that’s been working very well.
Thanks for writing such a wonderful ebook and blog and for being a great resource and blessing to so many people. I hope I have the pleasure of meeting you in person one day.
Have a great day!
I love the You nique suggestion. Thank you! I also love the red hat!
Happy Birthday and many, many more!!! Love the hat…great ice-breaker…
I’m new to SAH, but looking forward to much success in 2008 by following your steps one by one.
Agree with your writing advice…..you’ll find the same advice in about a million copywriting books in print. Write like you’re talking to your best friend – or at least someone who will sit still long enough to listen to you!