The following is an excerpt of an article that I wrote for Issue 10 of Feedfront magazine, the official magazine of the Affiliate Summit conference.
Basically, I wrote it out of frustration after seeing the hyped-up promotion approach so many affiliate marketers, especially newbies, take then wonder why the heck their copy doesn't convert to sales and commissions.
As an affiliate marketer, you’re far too smart to fall for a line like “Make $100 Million (Lose 20 Pounds, Score a Hottie, Cure Your Acne) by Tomorrow – Guaranteed!!!” Right?
Well, if you’re under the mistaken impression that your prospects are somehow less savvy than you, or that the best way to promote products online is by mimicking the copy that shows up in your spam folder, it’s time to reconsider your approach, as all but the most indiscriminate and unsophisticated buyers are sick and tired of hype.
Like you, they have endured “snake oil” pitch bombardment for years. And with less money to spend in this down economy, smart shoppers are even more resistant to blatant sales copy. Write just one word to make the needle on their B.S. detector flicker ever so slightly and you’ve killed the potential for a sale. Worse, you have also lost the opportunity to build a profitable long-term relationship.
If you really want “killer” conversion rates and “eye-popping” commission checks, learn to tone down your “amazing” promotional vocabulary and kick the hype habit with the following 5 tips.