If you were looking for juicy gossip, sorry to disappoint. I'm not ‘outting‘ myelf that way! I really do like guys. 🙂
Actually, I decided to come clean after reading Anik Singal's (Affiliate Classroom) newsletter titled “My “Slap-In-The-Face” Advice For 2007…” in which he detailed how a couple of mistakes cost him over $120,000 last year.
Well, yes, I TOO made a huge error that cost me in the neighbourhood of $20,000 over a period of 3 months near the end of the year. (What a BUMMER… that money could have bought 2 really nice vacations.) Anyway, what happened was…
I was making some really nice Adsense coin from an affiliate site on which I was no longer trying to sell products. I marvelled at the site's traffic considering I was doing NOTHING to promote it… Or, at least, that's what I thought until one day when I had a little time to spare, I took a long hard look through one of my PPC accounts.
It turned out that I WAS still advertising the site and through the engine's content network, no less.
AAARGH! I put a quick stop to that!
OK, I'm not telling you this to whine or complain. Obviously if I can go 20K in the hole on one site over the course of 3 months without even noticing, the overall earnings picture is pretty darned good around here.
The point is that I was stretched too thin to be able to pay proper attention to everything that was happening with my business.
So, the lesson sinks in deeper. This year I'll definitely go back to my old ways and follow John Reese's teaching about pursue multiple streams of revenue from fewer niches – as opposed to multiple streams income from several sites – more closely.
Get your own free copy of the Reese Report. John gives GREAT advice which works really well – when you follow it. 🙂