I spy with my little eye and see a Clickbank affiliate paying $4.01 per click to promote a product via a direct-link from the top spot in Google Adwords on a term that shows an average of 5,400 searches per month.
He's also paying $2.52 for another keyword phrase with that gets 6,000 searches per month… and in one case he's paying as much as $5.77 per click!
Moreover, those are only 3 of 316 keywords and keyword phrases in that affiliate's Adwords campaign.
Is he NUTS? and how do I know so much?
Rosalind thanks for posting this. PPC can be very intimidating at times and very complicated to say the least. I had a friend that was not familiar with the adwords interface and didn’t set his daily limit…..ooops. Lost over 3k in one day. (ouch). Something to really be careful on!
Thanks for sharing!
Angelita
well, if his ROI is good, then why not? With that price he surely stays on first position, where the most sales are.
As stated at the top of the comments. It all depends on the ROI. You can pay what you want for a click as long you are makigna profit. then verything is fine
How much was the product he is promoting? I would assume it would be hundreds of dollars, otherwise it wouldn’t make much sense. The big problem with promoting keywords that expensive is that competitors could abuse the system to make you spend more through artificial clicks.
Hi –
Have been using Chris’s tools and this one really kicks a$$.
I have found one very important thing though and that is the figures that do come up in GCD2 are not accurate – Even Chris mentions that clearly.
One other point to remember is that – once a campaign has a very good Quality Score – the prices you oay will be a fraction of the full price.
When I tested some ads in a niche with a keyword that gets around 750,000 searches a month – I found that Chris’s techniques on bidding strategies really do work – as soon as your CTR goes up I have found that your CPP goes down drastically as well. But the price that is reflected in GCD and also Googles own keyword tool does not take that into account.
Its very likely that since he is running those ads for quite some time – he’s fine tuned the ads and the negative keywords to a very high degree.
The fact of the matter is still true that GCD can reveal all that information .
It does take a little effort to take someone off that top ranking , top performing ad, but very doable, and the fact that GCD reveals these very important pertinent information.
Thanks, Rosalind, for telling me about Google Cash Detective 2 in the first place, and the buying frenzy was so crazy yesterday — but thank God I made it in to buy Chris Carpenter’s GCD for $997 then $97 per month.
I’m having fun playing around and learning and setting up ads. Let’s pray they’re very profitable!
I hope your GCD launch cookie ended up somehow getting you credit for my purchase…
Stay tuned for earnings updates.
I thought only Google Adsense does pay per click, but not clickbank.
Hi Ken,
It’s Google Adwords through which they’re buying PPC ads and clicks (in this case) and promoting products that are on Clickbank.
Hope that helps.
Ros
Last year we were working with the “We Buy Ugly Homes” people and they started allowing people to advertise their service for them and they’d pay a percentage of the deal back. I worked with one of their ‘advertisers’ closely (just a regular retired guy trying to make an extra buck with his savings) and he was paying upwards to $50 a keyword phrase and dumping $700-$1,500 a day away to Google — He was quick to call himself NUTS! 🙂
As aforementioned, it is all about the ROI. Ive been fairly successful with my ppc campaigns, but then again I have never paid that much per click. Definitely something to think about though. Great post!
When is Chris program available? Cost?
Thanks for sharing these stats. There are so many PPC programs out there that it’s hard to know which ones really work.
I myself just signed up for the 30 day free trial of PPC Classroom, after passing it up the first time around. My success with PPC has not been the greatest, and I’m now at a phase that I’ve got the time to learn it, but it’s so difficult to know which program is the best one for a PPC newbie.
I’ll be sure and check this one out. So far I’ve been fairly successful with free marketing methods and Web 2.0 but I’m ready to move it up a notch.
Again, your presentation of his method is great. I certainly never would have thought that paying that much per click would be profitable…but then again, I don’t know anything about PPC.
Jane
I paid over $8 click for a web hosting keyword that converted like mad. It’s all about ROI 🙂
You are exactly right. I am currently paying $6.33 a click for one of my campaigns. And making decent money it’s all about ROI