Back at the end of October 2009, I came across a disturbing post about fake soldiers bilking unsuspecting lonely singles out of their hard-earned money.

Running an internet dating site, I felt it only right that I should share this post with my readers and warn them about the dangers of military dating scams.

Little did I know what a beneficial effect that one post would have on my site!

Next to the homepage, that is the most-visited post on the site – with 8.69% of the traffic over the course of a month going directly to that page.

I attribute that success to the continuing run of comments made since the day the post was published.

As of August 5th, there have been 768 comments made on that post and they keep coming in….

So rather than dying a slow death and disappearing into the depths of long-forgotten posts (on a blog that doesn't get very much attention anymore), that post still ranks high for it's original keywords – ‘military dating scams‘ (3rd), ‘fake soldiers' (2nd) and ‘fake soldier scam' (top 2 positions).

The reason the homepage also shows up in the search is because I added a link to the post from the homepage after it became so popular.

Granted, although I was never looking to rank for terms that included ‘dating scam' on a site that promotes internet dating services, the point is to go with the flow and try your best to make conversions.

In this case, I added a link to a well-known and respected dating service that caters to military singles. 🙂

You can see the original post about military dating scams here.