What would it mean to you if your affiliate site was linked to from a site that had a link from CNN?

• Credibility?
• Increased exposure?
• More traffic?
• More conversions to sales, perhaps?

Well, it meant all of the above and more to Super affiliate, Colin McDougall. (That's a pic of Colin and I at the Affiliate Summit in Orlando in 2006.)

Here's what happened.

Colin was watching the evening news and learned that personal bank account information was being stolen at a point of sale debit terminal using blue tooth technology.

With an estimated 10 million Americans having their personal information stolen and misused in some way every year, Colin knew that visitors to his financial affiliate site would be interested in the subject of identity theft.

He also prepared a step-by-step worksheet to help those who suspect that they are victims of identity theft.

From those pages he promotes LifeLock, a product designed to prevent identity theft which is backed by a $1 million dollar guarantee.

After building those pages he sent his opt-in subscribers a newletter informing them of new identity theft pages, which produced a hefty number of sales.

But Colin didn't stop there.

He then wrote and submitted a press release to PRWeb to announce the launch of its identity theft prevention campaign intended ‘to increase awareness and provide help for those who have been impacted by this crime'.

That press release was picked up by a blogger on BloggingStocks.com who refered to Colin's site in his own piece about identity theft.

BloggingStocks.com is a finance related blog which is part of the Weblogs, Inc. network owned by AOL – and an authority site that is linked to by CNN.

This is where the ‘getting' gets good.

By result of that reference, Colin was asked to do an interview for Code Red!, a radio show about personal security and safety broadcast from Washington, D.C.

Woohoo! Talk about a feather in the credibility cap!

Not only that, but increased exposure to his site meant more traffic, higher conversions and more sales.

If you visit Colin's site, Crediteria.com, you'll see that it isn't the prettiest site on the web. But that doesn't matter – what matters is that Colin gives his visitors good information and resources to solve their problems and concerns.

He also submits press releases on a regular basis which helps him build credibility and authority within his niche.

That in turn attracts more visitors to his site, newsletter subscribers and ultimately increased sales.

Ultimately, this is the perfect example of how a Super affiliate works.