In a video post this morning, my good friend Colin “Google” McDougall reveals Google's plans to eradicate the value of inbound links from social media sites.

Like Colin, I've never been an avid user of MySpace, YouTube, Facebook, or Twitter exactly because it was inevitable that Google would eventually have to turn that traffic off due to abuse by backlink hungry Internet marketers. Most of the ‘content' is pure time-wasting rubbish anyway. Seriously, who cares if I'm running off to Starbucks to get tall non-fat moccha? Good grief.

Colin also emphasizes that you can still garner benefit from social media sites when used for the purpose of real networking and sharing content of value.

Hmmm… gaining backlinks and therefore site traffic through the sharing of valuable content. What a novel concept!