I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially“.

Well, if you've been staying abreast Google's landing page quality guidelines – which some refer to as a ‘Google Slap' – you're aware that according to a September 18th Inside Adwords post, another set of changes was made one week ago that promises to penalize arbitrage sites ‘that are designed for the sole purpose of showing ads'.

So, why did I say ‘when Google finally gets serious‘ about dumping the arbitragers? Well, in the same post they go on to say… [Read more…]