What separates a blog from a web page? It isn’t RSS feeds or the author interface, but tone. If you want a real, organic audience you need to set your blog apart from your site’s standard copy. People read static web content for raw information, but they read blogs to learn more about people. If you use the same third person “corpspeak” that you’d put on any other page, potential readers will lose interest. There’s a time and place for aloof, formal business language, but in most companies, a blog should represent a chance to loosen your virtual tie, so to speak.
Look at the image on the left. That’s what I got to look at for 24 seconds while waiting for a popular blogger’s site to load. UGGGGGHHHHH! And no, it’s not a slow connection on my end — almost every other site I visit loads instantly. What’s worse – every page on this blog takes […]
As part of my social media marketing efforts for 2008, I signed up for a Twitter account on January 1st and have so far posted only 15 updates, most of which have been completely inane. For example, who the heck really wants to know that I was “up way too early… again” or that I […]