Who on earth started the rumor that the Rosalind Gardner doesn't get search engine traffic from having pages optimized for the search engines, but only pays for traffic?
Oh, I can guess who that might be… but I won't mention any names, 'cause he's already at a decided disadvantage in super-affiliate-dom… and hitting your competitors when they're already down just isn't nice 🙂
I may indeed be blonde, but I'm not (so) dumb not to take advantage of free search engine traffic at any and every opportunity.
Sure, I pay for advertising. That's the best way to get traffic to your web site FAST. Paying for site traffic puts your sites directly in front of the eyeballs of potential customers, which is exactly where you want your web sites to be.
But that's not the only way I get traffic to my sites.
As a matter of fact, I utilize all 31 traffic-generating methods that I write about in the Super Affiliate Handbook –
– OK, maybe not ALL… I don't wear my URL's on ball caps or t-shirts, because:
- a) I don't wear ball caps or t-shirts, and;
- b) I don't wear logos unless they're on high-end designer clothing (purchased on eBay). 🙂
Getting free search engine traffic to my web sites in other ways helps me dollar-cost-average my advertising expenses.
For example, my advertising expenses average out at around 6 cents a click.
Getting visitors to my sites from the search engines then DOUBLES my site traffic, which in turn HALVES my overall cost per visitor.
Three cents per click when you generate between 6 and 30 cents per visitor (depending on the product sold) is a very worthwhile investment.
I get free traffic to my sites primarily in two ways.
First I distribute content that I write for my sites to article submission sites, posting my author's resource box at the bottom of each article. The resource box includes a link back to my site, which people then click to get more information on the topic they were researching.
Putting my articles on other webmasters' sites increases the number of links pointing back to my sites which in turn increases my sites' popularity, and …
…the more popular your site is, the better it is ranked on the search engines.
The better your web site is ranked on the search engines, the more free traffic you get FROM the search engines.
Make Pages Search Engine Friendly
Making pages search-engine friendly to get free traffic is the easiest work you can do as a webmaster, and therefore represents a huge return on your investment.
To make my pages search engine friendly, I basically create a separate page for each product or service I recommend. I usually use the name of the product as the page name, and in the title, keyword and description metatags. I try my best to get the keyword density around 2 percent which is the keyword density recommended by search engine optimization specialists to achieve high search engine rankings.
Let's look at an example.
uDate.com is one of the dating services that I promote at http://sage-hearts.com.
Type ‘udate' into the search box at Google, as 66,256 other surfers did in January 2005 (according to the Overture Keyword Selector Tool at http://inventory.overture.com/d/searchinventory/suggestion/). you'll see my uDate review page, http://sage-hearts.com/dating_services/udate.html, come up in the #7 position. (Not bad, especially considering I just looked at the contents of that page and realized that the keyword density on that page is absolutely terrible!)
Here's a better example.
10,456 surfers looked for some permutation of the term ‘Senior Friendfinder' at Overture and its affiliates in January 2005. My ‘Senior Friendfinder' page, http://sage-hearts.com/dating_services/seniorfriendfinder.html, comes up in the #2 position, right behind the merchant's own site at seniorfriendfinder.com.
Does this good search engine ranking have a bearing on the fact that I'm a top Senior FriendFinder affiliate or that Senior FriendFinder commissions add substantially to my earnings each and every month?
You bet it does!… and neither program costs me a penny to advertise on Google!