In a comment made on the Technorati Tagging Made Simple post, Jim Hutchinson asked, “What's the point of using Technorati tags in your blog?”
If you are using Movable Type, WordPress, TypePad, Blogware, Radio to blog and are publishing RSS or Atom feeds, Technorati will read your categories as tags and your posts will be automatically included without tagging.
Tagging individual posts just gives you a chance for more exposure.
Technorati's tag pages get indexed on Google and quite frequently appear high in the search results. If your blog is listed on a tag page, anyone searching Google is more likely to find your blog.
For example, I searched Google for ‘iphone' and the fourth listing that came up was iPhone: Blogs, Photos, Videos and more on Technorati which leads to Technorati's QuickView page that shows the most recent blog posts that are either tagged iPhone or include the word iPhone in the post.
On that page, you will also see videos and photos. The videos come from YouTube and the pictures from Flickr and have all been tagged with the word ‘iPhone' – presenting yet another opportunity for exposure, traffic and more sales!
If you'd like more information about Technorati tagging, please visit the Technorati Support page.[tags]Technorati tagging, iphone, tags, blogging, website promotion, internet marketing[/tags]
What is the limit on words you can have in a tag?
Thanks for this great blog!
Teli Adlam says
You’re not actually doubling up on tags when you publish and entry in a category and also tag the entry, that is, if you do it properly.
Tags and categories serve two separate, yet similar, purposes. If you’re using a WordPress blog, then adding a post within a category will automatically make it a tag and you won’t need to add that particular tag to your entry body, but it will still be picked up by Technorati and other blog search engines.
For a more clear explanation of the difference, I wrote an entry called “Categories and Tagging in WordPress” some time ago.
Rosalind Gardner says
I haven’t seen any evidence that doing so might be a detriment.
Dennis Edell says
So it IS good to “double up” on tags? Meaning both the categories, and individual post tags?
I had a hard time grasping the whole Technorati thing until I just signed up and started using it. I’ve had the Simply Tags plugin on my site for about a week now and have noticed some traffic from Technorati.
I didn’t know Technorati also reads your categories for wordpress and others. Great info 🙂
Teli Adlam says
Another alternative to linking out to Technorati would be to use an internal tagging system so you’re building a better internal link structure and Technorati will still pick these up in its index and list your blog.
Ultimate Tag Warrior makes this possible, plus gives you many options when it comes to tagging. However, being a fan of SimpleTags myself, the same can be done on a much smaller scale simply by editing to the source code of the SimpleTags file to point to your search results instead of Technorati.