Recession or not, Mother's Day is still one of the most commercially successful occasions in North America.
Over the past 5 years, statistical reports from various associations indicate that:
- Mother's Day is now the most popular day of the year to dine out at a restaurant in the United States.
- In 2006, Americans spent approximately $2.6 billion on flowers, $1.53 billion on pampering gifts—like spa treatments—and another $68 million on greeting cards
- In 2008, Mother's Day generated about 7.8% of the U.S. jewelry industry's annual revenue, with custom gifts like mother's rings.
Better yet… According to a report released by the National Retail Federation this week, 21.5% of consumers will turn to online retail sites, up slightly from 19.7% last year — with each spending an average of $219.40 on gifts for mother.
You can promote flowers, spa treatments (gift certificates), chocolates and all the usual assortment of typical mother's day gifts, OR you can try to be a little more unique by meshing your niche with your favorite mom's interests. Here are a few ideas:
Sell the romantic, intriguing, and mysterious Message In A Bottle
Promote health and love with a gift that helps her quit smoking
Offer Dinner of the Month Club certificates through Restaurant.com
Encourage your readers to buy their mom's her own domain name and web hosting for a year. 🙂
Go eco-friendly and promote trees through Nature Hills Nursery
And my personal favorite, Amazing Clubs which has wine, beer, dinner, cigar, cheese, movie and many more monthly clubs.
In May, other popular events, holidays and special days coming up this month are:
Holidays in May 2016 in include:
- 1 May Day
- 1 Loyalty Day
- 1 Mother Goose Day
- 1 Save the Rhino Day
- 2 Baby Day
- 2 Brothers and Sisters Day
- 3 Lumpy Rug Day
- 3 National Teachers Day (Tuesday of the first full week of May)
- 3 World Press Freedom Day
- 4 Bird Day
- 4 National Candied Orange Peel Day
- 4 Renewal Day
- 4 Star Wars Day
- 5 Cinco de Mayo
- 5 National Hoagie Day
- 5 Oyster Day
- 6 Beverage Day
- 6 International Tuba Day – first Friday in May
- 6 Military Spouses Day the Friday before Mother's Day
- 6 National Tourist Appreciation Day
- 6 National Nurses Day
- 6 No Diet Day
- 6 Space Day – first Friday in May
- 7 Birth Mother's Day – Saturday before Mother's Day
- 7 National Tourism Day
- 8 Iris Day
- 8 Mother's Day second Sunday in May
- 8 No Socks Day
- 8 V-E Day
- 8 World Red Cross Day / World Red Crescent Day
- 9 Lost Sock Memorial Day
- 10 Clean up Your Room Day
- 11 Eat What You Want Day
- 11 National Receptionist Day the second Wednesday in May
- 11 School Nurses Day the Wednesday during Nurse's Week
- 11 Twilight Zone Day
- 12 Fatigue Syndrome Day
- 12 International Nurses Day
- 12 Limerick Day
- 13 Blame Someone Else Day – first Friday the 13th of the year.
- 13 Friday the 13th – the only one in 2016
- 13 Frog Jumping Day
- 13 Leprechaun Day
- 14 Dance Like a Chicken Day
- 14 International Migratory Bird Day the second Saturday in May
- 14 National Train Day- date varies
- 15 National Chocolate Chip Day
- 15 Police Officer's Memorial Day
- 16 Love a Tree Day
- 16 National Sea Monkey Day
- 16 Wear Purple for Peace Day
- 17 Pack Rat Day
- 18 International Museum Day
- 18 No Dirty Dishes Day
- 18 Visit Your Relatives Day
- 19 Boy's Club Day
- 20 Be a Millionaire Day – now we all can go for that
- 20 National Bike to Work Day – third Friday of month
- 20 Pick Strawberries Day
- 21 Armed Forces Day – third Saturday of month
- 21 National Memo Day
- 21 National Waiters and Waitresses Day
- 22 Buy a Musical Instrument Day
- 22 World Goth Day
- 23 Lucky Penny Day
- 24 National Escargot Day
- 24 Victoria Day(Canada) – usually the 24th
- 25 National Missing Children's Day
- 25 Tap Dance Day
- 26 Sally Ride Day
- 27 Sun Screen Day
- 28 Amnesty International Day
- 28 International Jazz Day – Saturday of Memorial Day weekend.
- 29 Learn About Composting Day
- 30 Memorial Day last Monday of month.
- 30 Water a Flower Day
- 31 National Macaroon Day
- 31 Save Your Hearing Day
- 31 World No Tobacco Day
There's still plenty of time to plan for and promote the latter 2 holidays, which traditionally represent the first weekend of outdoor activities throughout most of the U.S. and Canada. Think barbeques, camping and baseball!!
Have fun.
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Cheers,
