During the past week – when I wasn’t sacked out on the couch trying to protect my bruised/cracked ribs and watching the Summer Olympics, or attempting to stifle great guffaws at the Penticton Kiddies Day Parade, or blogging about the lousy local air quality and weather at Roamsters (where the new header graphic is a […]
… promises of high-quality unique articles… Get ready for a good laugh. While I was doing article rewrites and submissions this past weekend, it crossed my mind to search Google and see if there were any new article spinners on the market. Although I already use Content Composer, I thought it would be great if I […]
Used in business as a marketing or sales tool, a white paper is a fancy name for a report that addresses specific issues or problems and educates readers on how to solve them. Business white papers are typically written to advocate a specific solution for a particular problem and are used to generate interest in […]
What separates a blog from a web page? It isn’t RSS feeds or the author interface, but tone. If you want a real, organic audience you need to set your blog apart from your site’s standard copy. People read static web content for raw information, but they read blogs to learn more about people. If you use the same third person “corpspeak” that you’d put on any other page, potential readers will lose interest. There’s a time and place for aloof, formal business language, but in most companies, a blog should represent a chance to loosen your virtual tie, so to speak.
If you have a website (or plan to), you NEED to read this right now. This impacts EVERY marketer online. In fact, the sudden DEATH or survival of your websites (and traffic) depends on it! I am totally serious here (not exaggerating). As we speak… you are being watched. You are being judged… analyzed, probed, […]