This is exciting news for PPC marketers! Version 3 of SpeedPPC was launched yesterday. Version 1 was developed by qualified AdWords Professional Jay Stockwell and Allan Gardyne for use in their own PPC marketing. Version 2 was launched publicly last year – to very strong reviews, including my own. (Note that the review applies to […]
PPC Advertising Doesn’t Work
I couldn’t help but notice the ad shown here to the left when I was checking my Gmail the other day. “PPC Advertising Doesn’t Work” the ad loudly proclaims and then goes on to say that “You’re Throwing Away Money Since Your Visitors Don’t Trust You“. Wait a sec.
Yahoo! Search Marketing Now Allows Direct Linking
Here’s a real policy change for YSM (Yahoo! Search Marketing) according to the lastest CJ Wire newsletter from Commission Junction: After more than six months in the making and much customer feedback and testing, we are pleased to announce that Yahoo! Search Marketing (YSM) has recently updated its editorial policies and will now allow U.S. […]
Reporting Arbitragers to Google
Jake posed the following question in response to my Google Slap or Salvation? post. Ros, can I prevail upon you to post a link to where on Google it would be easiest for us to report such arbitragers? Also, regarding the example arbitrager site in post #3 above, would we be able to automatically notify […]
Google Slap or Salvation?
I just finished writing my latest column for Revenue magazine. In the article I mention “when Google finally gets serious about producing relevant search results and dumps the no-content Adsense and YPN arbitragers outright, advertising costs for real affiliates (and merchants) should decrease substantially“. Well, if you’ve been staying abreast Google’s landing page quality guidelines […]
The Power of PPC, Proprietary Software and Rosalind’s PPC Classroom Bonuses
September 25th, 2007 marks the launch of PPC Classroom, Jeremy Palmer and Anik Singal’s mega PPC marketing training course. I’m excited about the scope of this course and am looking forward to attending it myself. But I’m especially excited for those who have not yet have added pay per click advertising to their marketing efforts […]
ROI vs. the Bottom Line
I had a really good chuckle over a comment made by Bob about ROI (return on investment) on the PPC Classroom blog in response to the “#1 Question: How Much Did Jeremy SPEND?” post. The post reports Jeremy’s earnings as follows: EARNINGS: Slightly Over $1.4 Million PPC SPEND: Slightly Over $560,000 Gross Profit: $837,465 ROI: […]