Build large, effective PPC campaigns incredibly fast
Updated / added July 23rd, 2010…
Since its release in 2008, the SpeedPPC campaign builder has developed into a very advanced piece of software. Most important for those who are just getting started with PPC, they have written an extensive guide that will allow you to understand the intricacies of the software and the different functionality that it possesses.
SpeedPPC is best PPC campaign building tool bar none that works with not only all the major PPC companies like Google, Yahoo! and MSN/Bing, but also all the 2nd tier ones.
After about 2 hours of reading and hitting different combinations of radio buttons (and building a few campaigns (into which I'd put too many keywords and ad groups for the Google Adwords Editor to accept), I finally built a small 672-keyword U.S. state-related campaign using only 3 base keywords and the U.S. state expansion list. It took only seconds to generate the outputs and all were uploaded to Google Adwords via my Google Adwords Editor a few minutes later.
Other “Expansion lists” included with Speed PPC are US city names, Australian city names, Australian suburb names, UK town names, top 1000 movie names, top 1000 music artists, top 1000 actors, top 300 Xbox games, top 300 Xbox 360 games, top 300 PS2 games, top 300 PS3 games, cell phone model names, car model names, motorcycle model names, perfumes, cosmetics, digital camera model names, video camera model names, router model names, laptop model names, printer model names, and occupations.
Compared to how I used to build state-related campaigns using an Excel spreadsheet, Speed PPC was very swift both in terms of speed and ease. Better yet, the resulting search to ad display relevancy is MUCH much better.
For example, if someone searches for “New York Singles” not only will your ad title be “New York Singles”, but Jay also teaches you how to modify your landing pages to display the same phrase.
Although I did not try out the “Affiliate Datafeed Landing Page Generator” software that is included in the package, I imagine that for pure search affiliates who use huge product datafeeds and want to track the efficacy of their campaigns down to the model name, this piece would be very helpful indeed.
In summary, once the software has been mastered, Speed PPC is a worthwhile tool for experienced search marketers who want to quickly build BIG, highly relevant campaigns which result in higher quality scores and lower ad costs.
Although Speed PPC is pretty pricey at the posted price of $497, Jay has offered my readers a 20% discount ($397) and there is a 60-day money back guarantee.
Build large, effective PPC campaigns incredibly fast…
If you're a dyed-in-the-wool search marketer, or better yet, a content publisher who uses PPC marketing to drive traffic, I'd say give it a shot and set aside a morning to build some of those new campaigns you've been thinking about doing over the holidays. A well-versed pay per click advertiser should be able to recoup their Speed PPC investment in fairly short order.